Unique Gifts For Small Business Employees, Clients And Customers
As a small business owner, it is essential to maintain the act of appreciation, and there is no better way to do it than through gifts.
Author:Paolo ReynaReviewer:James PierceMay 24, 202319.7K Shares289.8K Views
As a small business owner, it is essential to maintain the act of appreciation, and there is no better way to do it than through gifts.
Gifts are meant to express how you feel about the recipient, which is why if it is not well planned could have a counter effect.
Importance of corporate gifting
Corporate gifting is not an act that should be practiced due to a bandwagon effect. The primary purpose of these gifts is to create a stronger bond between your company and the recipients, which can be an employee, client or customer.
Here are some of the importance of corporate gifts:
Improve relationship and network
Gifts are meant to impress, and just like first impression matters, all-time impression with gifts keeps the memory of a companyfresh in the minds of the recipient.
With gifts, you can gain new customers and also strengthen relationships with the old. At the same time, it would help you improve your network.
Competitive edge
Every firm is always in search of a competitive edge. Gifting habits could be your company’s edge. You are most likely to stand out if you are thoughtful about the types of gifts your send out instead of doing it because others claim it works for them.
Boosts brand and company’s reputation
A high-quality gift is likely to be kept by employees and clients. Aside from it being something they consider worthy of being kept, it also speaks volumes about your reputation.
A Coresight Research surveyof 300 corporate gift buyers reveals that organizations give fewer but higher-value gifts.
Special recognition
A gift may get your small business a special mention among friends and families.
For instance, a friend might see the gift and ask where they got it from, and then boom! A free commercial for your company.
Boost sales
If your clients or customers like the customized corporate gift they receive, it can boost sales as they boast of it around.
Employees feel appreciated when presented with a gift, which would consequently boost their morale and, invariably, productivity which might be directly linked to increasing sales.
Unique gift ideas for employees, clients and customers
Gifts are usually sent out on certain occasions. Below are some of the gift ideas you can consider for your employees and clients;
Gift ideas for employees
Sports gifts
Your workers are likely to enjoy certain sports, and what is best than gifting them something that would be useful for the sport? Personalized drawstring bagsare unique gift ideas for sports lovers as it can be customized to display your company name. It can also be gifted to loyal customers and clients.
Gift cards
This is recommended if you do not know what to gift them. A gift card to shop items of their choice on a popular marketplace would be appreciated. Some of these platforms offer customized gift cards that will reflect your brand name in the design sent to the workers.
Digital streaming services subscription
Undoubtedly, your workers will want to have a fun time. One way to show you intend for them to enjoy themselves during break or their off days is to gift them free subscriptions to their favorite movie and music streaming services. Some people like listening to music while working. These services may only cost a few dollars but would go a long way in showing them you appreciate their effort. Whenever the music comes up or when they are watching the latest movie, you come to mind as the official sponsor of the fun.
Online course sponsorship
Online courses are usually cheaper than block-and-mortar school enrollment. Investing in this gift shows employees you are interested in their personal development. In the long run, your business would also stand a chance to gain from the investment as they will be applying their new knowledge in the given task; thus, better productivity.
A paid day off
This might be tricky, but yet achievable. You may have the arrangement to increase the daily work hours for your workers while informing them this is such that they can take a day off and still get paid. Make sure everyone is on board with the idea before implementing it. Anyone not interested may work the regular hours while still working on the proposed off day.
How to plan the perfect gift for employees, clients, and customers
Don’t overdo
If you operate a Business-To-Business (B2B), consider an exciting and informative book gift for your customers. This should be targeted at the person most concerned with your business in the organization. It would show how much you are interested in seeing their business succeed.
Evergreen gifts
This can be an end-of-the-year gift for your clients and customers. For instance, you may offer long-term clients that will be renewing their subscription with your firm soon a specific discount using the code on the gift card.
Personalize the gift
This works best if you are dealing with a sole proprietor. Create a Know Your Customer (KYC) form to get information about their birthday and wedding anniversaries. Send them a customized gift on these special days to celebrate the day with them. You may offer them a free dinner at a classic restaurant of their choice.
Paolo Reyna
Author
James Pierce
Reviewer
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