Taylor Swift Has Given Theaters A Sugar Rush After The Success Of Her 'Eras Tour'
Upon reflection, 2023 appears to be the year that blonde women saved the movie business. "Taylor Swift: The Eras Tour," Taylor Swift has given theaters a sugar rush into the fall after "Barbie" helped balance out a number of high-profile failures in the summer.
Author:Rhyley CarneyReviewer:Paula M. GrahamOct 18, 20234.6K Shares82.4K Views
Upon reflection, 2023 appears to be the year that blonde women saved the movie business. "Taylor Swift: The Eras Tour," Taylor Swift has given theaters a sugar rushinto the fall after "Barbie" helped balance out a number of high-profile failures in the summer.
Even though it's great for theater owners to see people filling seats (or even dancing in front of them, as per "Eras" rules), the highs that come with those big hits aren't enough to replace what they need, which is a steady flow of hits. As is so often the case, this fall harvest is pleasant, but a Swift answer is not likely to last.
Taylor Swift Has Given Theaters A Sugar Rush
This weekend, the movie version of Taylor Swift's hit "Eras Tour" show broke all kinds of box office records.
In its first weekend, "Taylor Swift: The Eras Tour," which opened Thursday in theaters across the U.S., made about $96 million in ticket sales. According to Comscore, which used statistics from AMC Theatres, that makes it the most successful concert movie of all time in terms of box office. More than $73 million was made in the United States from "Justin Bieber: Never Say Never," which came in second.
Early this month, AMC Theatres said that the Swift movie had made $100 million in ticket sales around the world. The company also said it broke AMC's U.S. record for the most money made from ticket sales in a single day in less than 24 hours.
It was pretty clear from the advance sales for "The Eras Tour" that the event would be a big hit; the exact numbers were the only thing that was still up in the air. According to theater chain AMC, it made about $96 million in its first three days in theaters in the United States, which was more than any other musical film's total earnings.
As stated by Deadline, "The Eras Tour" helped bring the total number of people who went to theaters in North America to its highest level since early August, when "Barbie" was still doing very well with help from "Oppenheimer."
The movie made more than $30 million around the world, with $13 million coming in from Imax screens. The company's CEO said in a statement that those kinds of numbers are “usually reserved for Hollywood blockbusters.”
Theaters are being creative by putting on shows like Beyoncé's upcoming Renaissance Tour and the Swift Invasion. Studios, on the other hand, have been struggling, even with big-name franchises, to consistently deliver shows that will beat the problems caused by streaming and the pandemic.
Taylor Swift: The Eras Tour, which is already the highest-grossing concert movie of all time in the United States, caused a lot of discussion on social media over the weekend about how viewers should behave. One post that became popular on the subject was a video posted to X (formerly Twitter) that showed Swift singing "Marjorie" while people in the movie theater sang, shined their phone flashlights from their seats, and danced between the screen and the front row.
“I’m at the worst screening ever,”the video's original poster wrote. “Cant even hear Taylor.”
Another user told X that they couldn't hear Swift at all at the showing they went to and added, “People were soo disrespectful like there were some that actually were kicked out of the room [because] they were being soo rude. They completely ruined a lot of [people’s] experience there.”
A third person wrote on the site that people who go to the movies should expect an experience like going to a concert. “Because as a theater experience, it’s horrible,”the person wrote. “Expect dancing, standing up in chairs, screaming & singing along. She made this for her hardcore fans.”
There were, of course, also many posts on social media saying that moviegoers, especially those who couldn't get the expensive tickets to the live show, should be told that the project is interactive and that this makes the movie better.
Final Words
A lot of Taylor Swift fans felt more than just mad love when the live film from her Eras Tour came out in theaters over the weekend.
Similar to "Barbie," "The Eras Tour" already seems to have made people excited in the distribution world. It shows, as TV networks like to say when they get a big rating, that "The pipes still work" when it comes to delivering events that a lot of people want to watch.
Still, Swift and Beyoncé are two of the few acts who have such large fan bases. Just because of that, you shouldn't stop the partying. It's just a warning that Hollywood can't just brush off a problem of this size.
Rhyley Carney
Author
Paula M. Graham
Reviewer
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