Mistakes Amazon Sellers Should Never Make
When it comes to selling policies, Amazon makes them extremely clear. They also outline mistakes to avoid as well as best practices for their retailers right in its Seller Central. That said, if you’re going to sell there as a beginner, you might easily make a mistake or two and not even know it. Amazon put a lot of fine print in their requirements, and they put them there for a reason. That said, here’s a quick look at a few common mistakes you should try to avoid at all costs.
Customers like Amazon because of its quick shipping. You should always try to get your products to customers as quickly as possible. What if the shipments of your products get stuck in customs on the way to you and you already need them for existing orders? That’s why you should always have a solution for Amazon FBA stuck shipments. With the right solutions, you can get first-time clearance and not have to worry about making this mistake, even when it isn’t your fault.
You can’t treat Amazon like it’s another selling site. Amazon is different from Google and eBay. It operates on a fundamentally different compared to the other sites. Make sure your store has the capability to sell on Amazon. You should also ensure your business strategy is in line with their policies so you can get a high ROI within the Amazon Marketplace.
There are times when it can be incredibly tempting to include a marketing message or coupon, or even the word sale in the title of your product in order for it to stand out against competitors. However, when dealing with e-commerce on Amazon, this is a big no-no. It’s a clear violation of Amazon policy and Amazon will make sure they hurt you more than any benefits you might get from it. You should stay away from things like “lowest price” or “30% off” in the URL as well as any other information that Amazon will view as promotional.
Many sellers have attempted to include URLs in their products or other seller information, like their business name or a product inventory file in different areas on their seller site. With an Amazon storefront, it’s a clear violation of policy. See, they’re like a closed ecosystem. It can actually be a disadvantage for opportunities with regard to branding. The Amazon Marketplace can be a wonderful opportunity to have access to a large base of shoppers, but you lose the chance to point those shoppers to your own site.
If you want to leverage the customer service and shipping speed of Amazon, try using FBA (Fulfillment by Amazon). When you do, there’s little chance that anything related to promotions to get in the box. However, if you don’t use this feature, make sure that you never put any marketing material in any of your packages. If you do, it could make Amazon customers angry or confused. This is never a good thing – especially if they call Amazon about it.
At the end of the day, there’s one thing to keep in mind about selling on Amazon – the customer should be your number one priority. Companies have been saying this since the beginning of commerce, but Amazon tends to be rather obsessed with the concept. If your goal is to be successful on their site, you need to share the obsession. Taking care to avoid the mistakes you just read about will help you with that.