• News
    • Archive
  • Celebrities
  • Finance
  • Crypto
  • Entertainment
  • Travel
  • Health
  • Others

When it Comes to Social Media Marketing, Is Quality or Quantity More Vital?

3.9KShares
137.4KViews

Social media marketing is a complex beast. Countless strategies pop up online, all advising different things. Read through enough of these so-called guides, and you will soon realize that many gurus contradict each other.

Perhaps the most ferocious debate is over whether you should be focusing more on producing quality content for your social media feeds or concentrating on quantity.

There are valid arguments for both, but there’s only one true winner.

Why Quality Trumps Quantity Every Time

Believers in the quantity-over-quality philosophy say that you are more likely to figure at the top of social media feeds by posting more often. While this argument held sway in the past, the algorithms have changed.

COPYRIGHT_WI: Published on https://washingtonindependent.com/is-quality-or-quantity-more-vital/ by Emmanuella Shea on 2022-02-25T01:32:03.625Z

Facebook, Twitter, and Instagram prioritize relevance over the time that something was posted. If someone regularly interacts with your content, they’ll see your newest posts regardless of when they log in.

In other words, it’s all about engagement. The only way to encourage engagement is to constantly develop great content.

Ensure Appropriate Targeting

At the last count, 4.62 billion people had at least one social media account, and targeting the right portion of this huge audience will ensure you up your engagement figures. You’re not going to tame the algorithms if nobody is interested in what you have to say.

It’s better to have a smaller but highly engaged audience than millions of followers with little interaction.

For example, a live casino brand has no reason to focus on underage social media users or people with little disposable income. They want to work out the type of content that older gamblers are likely to respond to, because these consumers have more time to play and more money to spend.

Spending the time crafting content that relates directly to your audience will yield better results in the long run.

Stay On Trend

Social media trends move extremely fast. Using appropriate hashtags and getting involved in the conversations people are having will empower you to get more engagement.

Savvy social media marketers don’t just post. They take the time to browse, including the feeds of their competitors.

Your business needs social media marketing strategies that work, and you cannot do it blind.

Adding Value

What is quality content?

The definition of “quality” is broad, and it can be challenging to pin down precisely what falls into this category. Adding value means making it worth someone’s time to stop scrolling and click on your content.

Think about your target audience’s problems and how you can solve them. Apply the same principles to marketing your content that you apply to marketing your products and services.

A comprehensive understanding of your customers’ needs will help you extract the most value out of social media

Consistency Over Quantity

Quantity is important, to an extent. If you post too little content, people will quickly forget about you. Staying in the minds of your target audience will ensure a loyal following. You cannot afford to give your competitors an opening to eat into your market share.

Starting a social media feed requires you to train your audience. What can they expect from following you?

Consistency means that people will soon learn on which days you share a new blog or post an infographic. It takes time to build up consistency, but it’s far more potent than quantity alone.

Some experts recommend that you settle on a specific posting frequency, though there’s not that much hard evidence to back up these claims.

Establish a frequency you can consistently meet, depending on how much time and available resources you have.

Listen To Your Customers

Part of successful social media marketing is listening to your customer. Analyze your metrics to see which posts get the most attention.

Everyone posts some duds, but what differentiates successful brands is learning from these. If a recent piece of content didn’t get the attention you expected, try to figure out why.

Don’t underestimate the value of simple trial and error. Remember, your customers are fluid, and what worked a year ago may no longer have the same impact.

Conclusion

Quality and consistency will always beat out quantity. Spamming your target audience in the hope that they’ll eventually respond is not the way to go. The days of posting multiple times per day are far behind us.

Focus on learning about your customers – what they want, and what they respond to. Craft your content-marketing strategy appropriately, and you’ll soon start to see results.

What other tips do you have for successful social media marketing?

Share: Twitter | Facebook | Linkedin

About The Authors

Emmanuella Shea

Emmanuella Shea - Emmanuella Shea is a professional financial analyst with over 9 years of experience in the financial markets. Emmanuella is still concerned about the long-term stability of multimillion-dollar financial portfolios. She is skilled at persuading and manipulating high-ranking individuals in addition to her work as a Financial Analyst. Her decisions are trusted and respected, and her views are highly regarded. Her long-term ambition is to work as a policy advisor at the national level. She wants to use her unwavering dedication and drive to help developing-country people gain more dignity and autonomy.

Recent Articles

  • Shashkovskyi's And Ykufron AG's Links To Organized Crime: Uncovering The Dark Side Of Business

    Finance

    Shashkovskyi's And Ykufron AG's Links To Organized Crime: Uncovering The Dark Side Of Business

    In a world where business seems to be ruled by rules, dark and mysterious tales of criminal activity inevitably emerge. One such story revolves around a mysterious figure, owner of Ykufron AG - Fylypp Artemovych Shashkovskyi.

  • Unleash Your Business Potential With Cloud Data Management

    Finance

    Unleash Your Business Potential With Cloud Data Management

    Are you ready to take your business to the next level? Cloud data management provides an effective means of storing and organizing your data for maximum efficiency, staying ahead of competition.

  • Why Finding The Right LEI Registration Agent Is Vital

    Society

    Why Finding The Right LEI Registration Agent Is Vital

    Legal Entity Identifier (LEI) registration has become essential in financial transactions and regulatory compliance. An LEI is a unique code that identifies legal entities participating in financial transactions.

  • Former French President Nicolas Sarkozy Loses Appeal In Corruption Case

    News

    Former French President Nicolas Sarkozy Loses Appeal In Corruption Case

    Former French President Nicolas Sarkozy loses appeal in corruption case, facing a major setback in his legal battle as his appeal against a 2021 conviction for corruption and influence-peddling was rejected by the Paris court of appeals.

  • Lizzo Weight And Height, Lifestyle, Career, And Achievements

    Celebrities

    Lizzo Weight And Height, Lifestyle, Career, And Achievements

    Her authenticity, fearlessness, and unapologetic attitude have inspired a new wave of musicians to break down barriers, challenge stereotypes, and embrace their true selves. Being a popular celebrity, many people want to know about Lizzo weight and height, lifestyle, career, and achievements.

  • Best PC Headphones No Mic - Comfort Meets Performance

    Reviews

    Best PC Headphones No Mic - Comfort Meets Performance

    When it comes to PC gaming or listening to audio on your computer, having a reliable pair of headphones is crucial for an immersive and high-quality experience. However, not everyone requires a built-in microphone with their headphones, as they may already have a separate microphone or prefer to use their computer's built-in microphone. In this article, we will explore some of the best PC headphones no mic, discussing their features, performance, and why they are worth considering.

  • Beats Headphones Vs Bose - Which Brand Offers The Best For You

    Reviews

    Beats Headphones Vs Bose - Which Brand Offers The Best For You

    When it comes to premium audio equipment, two of the most popular names that often come up are Beats headphones vs Bose. Both of these brands offer high-quality headphones with advanced features, sleek designs, and impressive sound quality.

  • 3 In 1 Rotating Game Table - Space-Saving Entertainment

    Reviews

    3 In 1 Rotating Game Table - Space-Saving Entertainment

    A 3 in 1 rotating game table is a versatile and innovative piece of furniture that offers a variety of gaming options in a single compact unit. Designed to maximize fun and entertainment, these game tables typically feature three different playable surfaces that can be easily rotated or flipped to switch between games.

  • Blinding Headlights - U.S. Drivers Complaining Yet Again

    Trending

    Blinding Headlights - U.S. Drivers Complaining Yet Again

    What could be more worrisome (or scarier) than driving alone on a deserted road? Well, several vehicles going in the opposite direction with blinding headlights. Too much brightness can distract you and ruin your focus - and that’s dangerous!

  • Tianyancha - The Ultimate Business Data Platform

  • EXWeb - A Revolutionary Platform For Web Development

  • IRacing Planner - Your Path To Success

  • EZTV RE - A Tale Of Online Piracy

  • Peter Stormare - Journey From Sweden To Hollywood