• News
  • Celebrities
  • Finance
  • Crypto
  • Travel
  • Entertainment
  • Health
  • Others

When it Comes to Social Media Marketing, Is Quality or Quantity More Vital?

Social media marketing is a complex beast. Countless strategies pop up online, all advising different things. Read through enough of these so-called guides, and you will soon realize that many gurus contradict each other.

Perhaps the most ferocious debate is over whether you should be focusing more on producing quality content for your social media feeds or concentrating on quantity.

There are valid arguments for both, but there’s only one true winner.

Why Quality Trumps Quantity Every Time

Believers in the quantity-over-quality philosophy say that you are more likely to figure at the top of social media feeds by posting more often. While this argument held sway in the past, the algorithms have changed.

Facebook, Twitter, and Instagram prioritize relevance over the time that something was posted. If someone regularly interacts with your content, they’ll see your newest posts regardless of when they log in.

In other words, it’s all about engagement. The only way to encourage engagement is to constantly develop great content.

Ensure Appropriate Targeting

At the last count, 4.62 billion people had at least one social media account, and targeting the right portion of this huge audience will ensure you up your engagement figures. You’re not going to tame the algorithms if nobody is interested in what you have to say.

It’s better to have a smaller but highly engaged audience than millions of followers with little interaction.

For example, a live casino brand has no reason to focus on underage social media users or people with little disposable income. They want to work out the type of content that older gamblers are likely to respond to, because these consumers have more time to play and more money to spend.

Spending the time crafting content that relates directly to your audience will yield better results in the long run.

Stay On Trend

Social media trends move extremely fast. Using appropriate hashtags and getting involved in the conversations people are having will empower you to get more engagement.

Savvy social media marketers don’t just post. They take the time to browse, including the feeds of their competitors.

Your business needs social media marketing strategies that work, and you cannot do it blind.

Adding Value

What is quality content?

The definition of “quality” is broad, and it can be challenging to pin down precisely what falls into this category. Adding value means making it worth someone’s time to stop scrolling and click on your content.

Think about your target audience’s problems and how you can solve them. Apply the same principles to marketing your content that you apply to marketing your products and services.

A comprehensive understanding of your customers’ needs will help you extract the most value out of social media

Consistency Over Quantity

Quantity is important, to an extent. If you post too little content, people will quickly forget about you. Staying in the minds of your target audience will ensure a loyal following. You cannot afford to give your competitors an opening to eat into your market share.

Starting a social media feed requires you to train your audience. What can they expect from following you?

Consistency means that people will soon learn on which days you share a new blog or post an infographic. It takes time to build up consistency, but it’s far more potent than quantity alone.

Some experts recommend that you settle on a specific posting frequency, though there’s not that much hard evidence to back up these claims.

Establish a frequency you can consistently meet, depending on how much time and available resources you have.

Listen To Your Customers

Part of successful social media marketing is listening to your customer. Analyze your metrics to see which posts get the most attention.

Everyone posts some duds, but what differentiates successful brands is learning from these. If a recent piece of content didn’t get the attention you expected, try to figure out why.

Don’t underestimate the value of simple trial and error. Remember, your customers are fluid, and what worked a year ago may no longer have the same impact.


Quality and consistency will always beat out quantity. Spamming your target audience in the hope that they’ll eventually respond is not the way to go. The days of posting multiple times per day are far behind us.

Focus on learning about your customers – what they want, and what they respond to. Craft your content-marketing strategy appropriately, and you’ll soon start to see results.

What other tips do you have for successful social media marketing?

About The Authors

Emmanuella Shea

Emmanuella Shea - Emmanuella Shea is a professional financial analyst with over 9 years of experience in the financial markets. Emmanuella is still concerned about the long-term stability of multimillion-dollar financial portfolios. She is skilled at persuading and manipulating high-ranking individuals in addition to her work as a Financial Analyst. Her decisions are trusted and respected, and her views are highly regarded. Her long-term ambition is to work as a policy advisor at the national level. She wants to use her unwavering dedication and drive to help developing-country people gain more dignity and autonomy.

Recent Articles

  • Crypto Accessories Every Crypto Holder Should Know About

    Crypto Accessories Every Crypto Holder Should Know About

    These days, crypto accessories and gadgets can be found everywhere. There is a vast selection of products available for purchase, ranging from cryptocurrency wallets to devices that make buying and storing NFTs easier. If you enjoy cryptocurrencies and would like to own some, trade some, and play around with it, read on. These Bitcoin accessories will quickly become some of your favorite electronic gizmos.

  • MoviesCouch Hollywood Movies Download – Down, Down The Drain

    MoviesCouch Hollywood Movies Download – Down, Down The Drain

    It looks like one site will let down film lovers who used to frequent it for movies that they can download for free. If you’re looking for MoviesCouch Hollywood movies download, prepare to be disappointed.

  • Best Lotion For Jerking Off That Won't Damage Your Skin In 2022

    Best Lotion For Jerking Off That Won't Damage Your Skin In 2022

    Many people nowadays are looking for the best lotion for jerking off that will enhance their self-pleasure moments while not harming their skin.

  • Gerard Butler Net Worth - The Real Leonidas Of Sparta

    Gerard Butler Net Worth - The Real Leonidas Of Sparta

    The Scottish actor Gerard Butler net worth is $40 million. Gerard originally majored in law, but he gradually drifted toward acting and grew to be one of Hollywood's most known faces.

  • Keanu Reeves - $380 Mill Net Worth, Career, Earnings And Lifestyle In 2022

    Keanu Reeves - $380 Mill Net Worth, Career, Earnings And Lifestyle In 2022

    A musician, actor, producer, and philanthropist, Keanu Reeves net worth is $380 million. He has acted in scores of movies throughout the years, some of which have grossed billions of dollars at the box office. He is likely best known for the John Wick and The Matrix movie series.

  • MoviezAddiction.Website – Feeding People’s Craving For Films, TV Shows

    MoviezAddiction.Website – Feeding People’s Craving For Films, TV Shows

    Addicted to movies and TV shows? Not wanting to make you become more obsessed, but have you heard about MoviezAddiction.website, a source of thousands of films and shows you can download?

  • Can You Trust Rhino Air Hockey?

    Can You Trust Rhino Air Hockey?

    Work and family take up so much of our time these days that it's surprising how little time we have left for our enjoyment and fun. But just because we're adults doesn't mean we have to make our whole lives about work. You need to play Rhino Air Hockey Table to add joy to your life, relieve stress, and connect with other people and the world around you.

  • How Much Is A Mail Order Bride? Mail Order Bride Cost Estimated

    How Much Is A Mail Order Bride? Mail Order Bride Cost Estimated

    Interested in mail order bride pricing? Our estimations of mail order bride cost will help you on your quest for a foreign soulmate. Read this to learn more!

  • Head Of AmCham Guatemala Juan Pablo Carrasco De Groote: The “Art Of The Deal” (Guatemala-style)

    Head Of AmCham Guatemala Juan Pablo Carrasco De Groote: The “Art Of The Deal” (Guatemala-style)

    For over 10 years, the head of AmCham Guatemala has been Juan Pablo Carrasco de Groote – the unchanging face of the chamber of commerce.