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How To Start Freelance Copywriting? Strategies For Rapid Growth

How to start freelance copywriting? Kickstart your freelance copywriting journey with expert tips. Master portfolio building, set rates, and create a thriving online presence. Learn now!

Stefano Mclaughlin
Jan 05, 20241576 Shares24631 Views
Freelance copywriting is a dynamic and rewarding career that allows individuals to leverage their writing skills to create compelling content for businesses and clients. So, how to start freelance copywriting?

What Is Freelance Copywriting?

Freelance writing is frequently a wise choice when it comes to copywriting. There are several companies and brands out there that want custom copywriting but do not want to employ a writer on a full-time basis. This implies that there are countless chances for you to earn money and grow your company.
What does a freelance copywriter do then? Among other things, businesses can use the wide range of materials produced by freelance copywriters to interact with their audience, market their goods and services, and drive traffic to their websites.

What Does A Freelance Copywriter Do?

Since independent copywriters run their own companies, it is their responsibility to set their own prices and market their brands in order to attract clients. They select the tasks they take on and collaborate with their clients to establish due dates and expectations. Typical tasks they might perform include:
  • Carrying out market study about the writing's topic.
  • Making suggestions to customers regarding consumer targeting.
  • Obeying the style manuals of clients.
  • Including tactical keywords in the text.
  • Locating and adding pictures to improve the text.
  • Adding the written material to a content management system (CMS).
  • Monitoring the content's analytics and making changes to the copy based on customer input.

Freelance Copywriter Salary

The type of copywriting and experience level of a freelance copywriter determine their fee structure. Copywriters who work for themselves may bill by the word, page, hour, or project. The hourly rate for freelance copywriters can range from $25 to more than $100.
The following elements should be taken into account when setting your prices for freelance copywriters:
  • How much other local copywriters are charging for comparable work
  • You should charge more the more experience you have.
  • Think at your overhead costs: what do you spend for utilities, software, rent, insurance, and marketing?
  • Don't forget to factor in the time you spend working on meetings, phone calls, pitches, research, preparing and mailing invoices, bookkeeping, and other tasks that aren't billed to clients when determining your hourly rates.
Whether you're a seasoned writer looking to transition into freelance copywriting or someone with a passion for words seeking a new career path, this comprehensive guide on how to start freelance copywriting will walk you through the essential steps to start your journey.

Develop Your Copywriting Skills

To embark on a successful freelance copywriting career, honing your writing skills is paramount. Copywriting requires a distinct set of abilities, blending creativity with the capacity to convey persuasive messages. Here are the essential steps to developing your copywriting skills:
  • Immerse yourself in a diverse range of reading materials. Explore different genres, styles, and tones to expand your understanding of effective writing.
  • Analyze successful copywriting examples across various platforms. Dissect the language, structure, and strategies employed in advertisements, websites, and marketing materials.
  • Enroll in copywriting courses to gain formal education in the craft. Online platforms offer comprehensive courses covering copywriting fundamentals, persuasive writing techniques, and practical marketing strategies.
  • Writing is a skill that improves with practice. Set aside dedicated time each day to write, experiment with different tones, and refine your ability to convey messages effectively.
  • Share your work with peers or mentors, and actively seek constructive feedback. Understanding areas for improvement from an outside perspective is invaluable for growth.

Build A Portfolio

A compelling portfolio is your ticket to showcasing your copywriting prowess to potential clients. It serves as a tangible representation of your capabilities, allowing clients to gauge the depth of your skills. Here's how to build an effective copywriting portfolio:
  • Include a variety of writing samples in your portfolio to demonstrate versatility. Showcase different types of copy, such as blog posts, product descriptions, social media content, and promotional materials.
  • Whenever possible, include samples that showcase the impact of your writing. Highlight increased website traffic, higher conversion rates, or improved engagement metrics resulting from your copy.
  • Build a website to host your portfolio. A professional-looking website adds credibility and serves as a centralized platform for potential clients to learn more about your services.
  • If you've worked with clients, consider incorporating their testimonials into your portfolio. Positive feedback builds trust and offers potential clients insights into the quality of your work.
  • Arrange your portfolio in a logical and easy-to-navigate manner. Group similar types of copy together and provide brief descriptions for each sample, including the goals and challenges of the project.
  • Develop case studies for key projects in your portfolio. Discuss the client's objectives, the challenges you faced, and the results achieved through your copywriting efforts. Case studies add depth and context to your work.
  • Keep your portfolio up-to-date with your latest and best work. Regularly update your website with new samples and remove outdated content to maintain a fresh and relevant showcase.
  • Ensure that your portfolio is search engine-optimized. Use relevant keywords in your portfolio descriptions, meta tags, and headings to improve visibility when potential clients search for copywriting services.

Set Your Rates And Define Your Niche

Setting your rates and defining your niche are pivotal steps in establishing a successful freelance copywriting career. These decisions not only impact your income but also position you strategically within the competitive landscape.
  • Begin by researching industry-standard rates for freelance copywriters. Understand the pricing spectrum based on factors such as experience, expertise, and geographical location.
  • Assess your level of experience as a copywriter. If you're just starting, consider offering introductory rates to build your portfolio. As your expertise grows, you can gradually increase your rates.
  • Decide whether you prefer charging clients on an hourly basis or a per-project basis. Some copywriters find project rates more straightforward, while others appreciate the flexibility of hourly billing.
  • Factor in your business expenses, including software subscriptions, marketing efforts, and professional development. Ensure that your rates not only cover these costs but also provide a reasonable profit margin.
  • Consider creating packages for specific types of projects or industries. Offering bundled services can make your pricing more attractive to clients looking for comprehensive solutions.
  • Identifying your niche is crucial for standing out in the freelance copywriting market. Determine the industries or types of businesses you want to specialize in. This specialization allows you to tailor your services and become an expert in your chosen field.
  • Delve deep into your chosen niche. Understand the language, pain points, and specific needs of businesses within that industry. This knowledge enables you to create targeted and effective copy that resonates with your target clients.
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How to become a copywriter banner

Create A Professional Online Presence

Establishing a professional online presence is imperative for attracting clients and showcasing your expertise as a freelance copywriter. A robust online presence acts as a virtual storefront, allowing potential clients to discover your services and assess your capabilities.
  • Invest in a well-designed and user-friendly website. Your website should serve as a central hub for potential clients to learn about your services, explore your portfolio, and contact you. Ensure it reflects your brand identity and professionalism.
  • Clearly outline the services you offer on your website. Specify the types of copywriting you specialize in, such as web content, blog posts, product descriptions, or marketing materials. Transparency helps potential clients understand your expertise.
  • Craft an engaging "About Me" page that provides insight into your background, expertise, and passion for copywriting. Personalize your story to connect with potential clients on a human level.
  • Feature a diverse and comprehensive portfolio on your website. Highlight samples that align with your niche and demonstrate your versatility as a copywriter. Include case studies to add depth and context to your work.
  • If you've worked with clients before, showcase their positive feedback. Testimonials add credibility and provide potential clients with insights into your professionalism and the quality of your work.
  • Implement search engine optimization (SEO) strategies to improve your website's visibility on search engines. Use relevant keywords throughout your website's content, meta tags, and headings.
  • Leverage social media platforms to amplify your online presence. Create professional profiles on platforms like LinkedIn, Twitter, and Instagram. Share snippets of your work, industry insights, and engage with potential clients.
  • Consider starting a blog on your website to showcase your expertise and thought leadership in copywriting. Regularly publishing relevant content not only improves your website's SEO but also positions you as an authority in your field.

Network Within The Copywriting Community

Networking is a crucial aspect of starting a freelance copywriting career. Building connections within the copywriting community opens doors to opportunities, collaborations, and valuable insights. Here's a comprehensive guide on effective networking:
  • Actively participate in copywriting conferences, workshops, and industry events. These gatherings provide opportunities to meet fellow copywriters, learn from industry experts, and stay updated on the latest trends.
  • Join online forums and communities dedicated to copywriting. Platforms like Reddit, specialized copywriting forums, and LinkedIn groups offer spaces to exchange ideas, seek advice, and connect with other freelancers.
  • Partnering with graphic designers, web developers, or marketing professionals can lead to collaborative projects. Building a network of freelancers expands your service offerings and increases your referral network.
  • Contribute valuable insights and information to discussions in online forums and groups. Being a helpful and active participant enhances your credibility within the community.
  • Leverage social media platforms to connect with fellow copywriters. Platforms like Twitter, LinkedIn, and Facebook are excellent for building professional relationships. Engage in conversations, share industry news, and celebrate successes.
  • Explore freelance platforms such as Upwork, Fiverr, and Freelancer to find potential clients and projects. These platforms also offer opportunities to connect with other freelancers, share experiences, and seek advice.
  • Check for local copywriting meetups in your area. Meeting fellow freelancers in person allows for more personal connections and potential collaborations.

Pitch Your Services To Potential Clients

Effectively pitching your freelance copywriting services is crucial for attracting clients and securing projects. A compelling pitch showcases your expertise and persuades potential clients to choose your services. Here's a detailed guide to crafting successful pitches:
  • Before crafting a pitch, thoroughly research potential clients. Understand their business, target audience, and existing content. Tailor your pitch to demonstrate a clear understanding of their needs.
  • Begin your pitch with a captivating introduction. Clearly state who you are, and your expertise in copywriting, and express genuine interest in the client's business.
  • Showcase relevant experience from your portfolio that aligns with the client's industry or project requirements. Demonstrate your ability to create content that resonates with your target audience.
  • Identify the pain points or challenges the client may be facing. Tailor your pitch to address how your copywriting services can solve these issues and contribute to their business objectives.
  • Include samples of your work that are closely related to the client's needs. Visual aids help clients visualize the quality and style of your writing, making your pitch more compelling.
  • If applicable, highlight results achieved in previous projects. Whether it's increased website traffic, higher conversion rates, or improved engagement, quantifiable results add credibility to your pitch.
  • Avoid sending generic pitches. Tailor each pitch to the specific client and project. Personalization demonstrates your commitment and attention to detail.
  • Clearly state the next steps you propose. Whether it's scheduling a call, providing additional information, or moving forward with the project, a clear call to action encourages clients to respond.
  • After sending a pitch, follow up in a timely manner. A polite and courteous follow-up expresses continued interest and may prompt clients to respond.
  • Aim to build a relationship with potential clients rather than focusing solely on securing a project. A strong relationship often leads to repeat business and positive referrals.
  • Clearly outline your pricing structure in your pitch. Transparency about costs and payment terms establishes trust and avoids potential misunderstandings.
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Start Freelance Copywriting banner

How To Start Freelance Copywriting? - FAQs

How Can I Develop My Copywriting Skills For Freelancing?

Develop your copywriting skills by reading widely, studying successful copy, taking relevant courses, and practicing regularly.

What Should Be Included In A Freelance Copywriting Portfolio?

A strong portfolio includes diverse writing samples, highlights results, incorporates client testimonials, and is presented on a professional website.

Are There Any Specific Copywriting Freelance Sites?

Yes, freelance platforms like Upwork, Fiverr, and Freelancer connect copywriters with businesses seeking their skills.

How Important Is Guest Blogging For Freelance Copywriters?

Guest blogging is valuable for freelance copywriters as it increases visibility, showcases expertise, and provides backlinks to their professional websites.

What Skills Are Essential For A Successful Freelance Copywriting Career?

Essential skills include excellent writing ability, research skills, understanding of target audiences, adaptability, and effective communication.


How to start freelance copywriting? Embarking on a career as a freelance copywriter involves a combination of honing your writing skills, building a compelling portfolio, setting your rates, defining your niche, creating a professional online presence, networking, and effectively pitching your services.
By following these steps and staying persistent, you can establish yourself as a successful freelance copywriter, creating impactful content for clients and businesses around the world.
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