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20 Free And Paid SEO Tools That Are Actually Used In 2022

Free SEO tools or an all-in-one package doesn't matter.

Some free and paid SEO tools are grouped together below so you can do your research more quickly.

It doesn't matter what kind of marketer you are. There are tools for everything, from local SEO tools to the best keyword research tools and more.

If you want to find out more about 20 of your favorite tools, keep reading!

Free SEO Tools

Semrush Site Audit (Free Version)

If you don't have a paid Semrush account, it doesn't make a difference what you do. Free users can check up to 100 pages a month. When you want to improve your search engine optimization, you should look over your website pages. Helps you figure out where you should work on.


If you want to use SEO A/B tests, you don't need a rocket scientist to do it. The tests are easy to use. You will be able to see which changes you made are working. It can be hard to show your clients how important SEO is, so the data you get from SplitSignal is even more important.

Content planning can be hard to figure out. Google Trends is a good tool for finding out what people are looking for and where they come from.

Find a lot of different topics, compare two different things or look at what people are talking about now, to start.

Google Keyword Planner

You can use Google Keyword Planner to help you find the right keywords for your ad campaign. This tool helps you figure out what words to use.

As soon as you start typing in a seed keyword (like "how many people search for this word each month"), the tool will give you a list of keywords that might be good for your site. It also tells you how many people are looking for that word and how much competition there is.

Google Mobile-Friendly Test

Google has been giving more weight to mobile-first indexing for a long time now, so it's important to keep your site mobile-friendly. Just paste a URL into the tool, and it will tell you what to do to make your site more mobile-friendly.

Google PageSpeed Insights

As a ranking factor and a concern for users, page speed is important. It's important to keep an eye on it.

You can use this tool to learn more about your PageSpeed score and how to improve it.

Google Data Studio

It lets people combine data from different Google tools, like Google Analytics and Search Console, to make interactive reports that can be zoomed in and out of. It also lets people see how their website is performing.

Google Business Profile

If you run a business that has a physical store, you should use Google Business Profile (formerly known as Google My Business), which is now called Google Business Profile. In the future, this will help you get your business on Google Maps and in the Knowledge Panel. It will also help you show up in the "Local Pack."

Google Search Console

It's also a must-have tool for any SEO to have Google's Search Console on hand. It lets you measure how many people search for your site, find out which keywords your site ranks for, and find technical problems.

GSC tells you about common mistakes, like Index Coverage, Core Web Vitals reports, and Mobile Usability.

Google Analytics

If you want to know how your site is doing, Google Analytics is an important free tool. It gives you a lot of information about how people use your site. It doesn't matter if you use paid SEO tools or not. You still need Google Analytics to see how your site traffic has changed over time.

People who are interested in what you have to say, like where they live, what kind of device they use, and what age group they belong to, can also learn about them from this tool.


Do more than just find keywords: Ubersuggest does a lot more than just look for words. It also checks for the searcher's intention when it does this. Metrics shown by Ubersuggest include the number of keywords and how they change over time. All in all, this tool is good for improving organic SEO.


Are you having a hard time coming up with a plan for your content? There are some people who say that Searchmetrics might be worth giving a try. If you want to improve your SEO, Searchmetrics is a great tool. It can also help you make smart decisions. The tool has a lot of ways to help you make a good content marketing plan.


A full set of basic tools is great if you need them all at the same time A lot of people like Mangools because it is easy to use and looks good. This tool can also help you get very accurate keyword data. It has a tool called KWFinder that can do this.

Advanced Web Ranking

This is a great way to keep track of your position and rank. It shows you how well it is tracking you in your area every day, in English. When you keep an eye on your website, you can figure out what works and what doesn't.


CognitiveSEO has everything you need to do research, plan, and carry out your SEO strategy, so you can do it all.

Check your site to see if there are any SEO mistakes, look at backlinks, and see how your site is ranked when people use their phones to look at your site.


For people who need a powerful tool for SEO keyword research, Spyfu might be the best choice.

You can search for any domain while you're on it, and you can also see where the domain has been on Google.

Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a web crawler that can quickly look for URLs on the web. As an added bonus, it can also check your site to see if there are any broken pages. You can check title tags, meta tags, and tags that are too long. A link count is also shown on each page. In your content, you can see how many links there are so you can make sure you're giving enough links.

Moz Pro

Moz Pro is an all-in-one tool that can help you with keywords, links, site audits, rank tracking, on-page optimization, and more. There's a tool on their site that can help you figure out what keywords and keyword combinations to use.


You should use Ahrefs if you want an all-in-one tool for SEO. To help people improve their site's SEO by adding backlinks, Ahrefs has a list of back links and a web crawler that can process up to 8 billion pages per day. If you want to make sure your website is running well, Ahrefs also has an SEO analyzer tool that can do that. Because they give you so much information about your field, it's hard to believe that they could go that far.


Last but not the least, Semrush, a single tool, could be just what you need to get what you want. One thing it can do is keep track of keywords, organic traffic, and backlinks. They have a tool called "Keyword Magic" that can help you find phrases you didn't think you could even rank for.


These SEO tools are worth a lot. This saves a lot of time and work. However, you will need to work hard to reach your goals. Creating SEO-friendly content, changing product descriptions, and changing your SEO tools' findings are all ways to make your content more search engine friendly. To make sure you've covered all the bases, use this SEO checklist.

About The Authors

Tyrese Griffin

Tyrese Griffin - Tyrese started her education in the performing arts at the prestigious Alexander Hamilton Academy in Los Angeles. She returned to civilian life after serving in the United States Army as a tracked vehicle operator, and started writing short stories and screenplays, as well as directing short films and music videos. She has published six novels, which have sold over 200,000 copies, as well as audiobooks and short stories for anthologies, and has earned several awards.

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