The Washington Independent
The Washington Independent
Drive more traffic for your currency exchange website to increase growth

Drive more traffic for your currency exchange website to increase growth

April 16, 2021 | Elisa Mueller
finance

Search Engine Optimization (SEO) is the heart and soul of the digital world that helps you build a strong online presence. The goal of every website owner or marketer is to drive as much traffic to their site so that they can achieve their business goals. Once you optimize your site, you will be able to drive more traffic which will also increase your visibility on search engines. In fact, Google processes over 4 billion searches per day and it just keeps growing. The COVID-19 pandemic has played a huge role in digital marketing as businesses of all industries have moved online.

The currency exchange market is constantly evolving. To have an edge over your competitors, you must be up-to-date with the latest news and developments. Concepts of SEO don’t change irrespective of your niche when driving traffic to your website.

When it comes to the currency exchange market, as business owners, be alert with the latest development in the industry. Especially in the currency exchange industry, if your website has outdated content it will directly impact the overall performance of your site. For instance, the Pound sterling is always expected to rise to its winning ways during April. If you update your news in the month of May, your news may not be as appealing as it should have been. Search engines are always in search of websites that provide value, current news content, and relevant information to their online users.

The foundation of any SEO strategy is building a keyword database that is relevant to your industry or your business. With billions of websites live on the internet, keywords can lead your news articles straight to your targeted audience. By strategically placing your targeted keyword in your website and your news content, you will be able to drive more traffic to your currency website. For instance For example, you can focus on a specific type of currency in your money exchange website or focus on the developments of a specific country. 

Long-tail keywords or phrases are very specific and less competitive online. By providing relevant and up-to-date information such as ‘Expectations for a drop in vaccine supplies to the UK in April’ or live prices of cryptocurrencies that are attractive and appealing can improve your website traffic.

A simple and quick analysis of your competitors can help you build, grow and expand your company. An analysis will segregate data from other websites which have more authority in this digital world. The different types of news content over a variety of topics will help you narrow down new ideas and techniques that could be implemented for your business. Not only will you learn how to increase your effectiveness but also understand user intent better.

quick analysis

As mentioned before, this constantly evolving industry is vast with a variety of topics available to meet different audiences. Users are constantly consuming information through the internet be it blogs, infographics, white paper, or videos. Your news content must be viable, current and most importantly relevant to your audience. Optimizing your content with SEO strategies will not only drive more traffic to your content but also improve your overall website performance.

Directing your audience to your website is one thing, keeping them there is another. The slightest inconvenience caused while navigating through your site can turn your online visitors away. A well-functioning website that has great upload speed, a well-defined site-map and compatibility on all smart devices can send you to the top rankings of search engines. However, a poor functioning website will do the exact opposite and increase the bounce rate of your site. This is why, having an excellent web hosting provider is imperative for your business to build an online presence. Hosting Foundry is constantly reviewing and updating the latest hosting service for businesses across the globe.

In 2020, the number of global e-mail users amounted to four billion and is set to grow to 4.6 billion users in 2025. That is a massive leap and that’s why it's one of the best strategies that marketers should implement in their businesses. Email marketing is an excellent way to reach out to your audiences through newsletters, news content, and live currency updates. One great way to bring users to your website is by adding your site link to the email. By doing so, drives traffic to your website and increases the opportunity for conversions. Having the highest ROI of any marketing campaign you can optimize it at a very low cost.

global e-mail users

Social media presence is a highly profitable platform in this digital world. From small businesses to large businesses, anyone with a social profile can become an internet sensation. Without a doubt, business owners have used this marketing strategy to their advantage by gaining followers by posting consistent and high-quality content for their audience. By enabling social sharing buttons and optimizing your social profiles with relevant information, call-to-action, and location of your business will help improve your visibility online. With several marketing strategies out there, SEO is crucial for your currency website in achieving your company goals.

Elisa Mueller | Elisa Mueller was born in Kansas City, Missouri, to a mother who taught reading and a father who taught film. As a result, she spent an excessive amount of her childhood reading books and watching movies. She went to the University of Kansas for college, where she earned bachelor's degrees in English and journalism. She moved to New York City and worked for Entertainment Weekly magazine for ten years, visiting film sets all over the world.

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