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Goldman Sachs Explains Itself in National Campaign

Today, Goldman Sachs, the Wall Street investment bank, kicked off a national advertising campaign. The goal is to explain to regular Americans what it actually does and, one presumes, to try to shake its vampire-squid-wrapped-around-the-face-of-humanity rap. From Dealbook:

“Effectively, what we’ve seen and a lot of other people have seen is we need to give them a better understanding of who we are and what we do,” David Wells, a spokesman for Goldman, told DealBook. “This is meant to help do that.”

The campaign, which is being overseen by the advertising agency Young & Rubicam, kicked off Wednesday with full-page advertisements in The New York Times and The Wall Street Journal. It will include print advertisements in national, regional and local newspapers and banner advertisements on various Web sites and is planned to continue into 2011, Mr. Wells said.

I can just imagine the ads now:

Goldman Sachs. Making billions off the financialization of the U.S. economy since 1869. Making billions off the carry trade since 2008.

The company’s current slogan, addressed at other businesses, is “Our client’s interest always comes first.” Suspect.

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