⭐🔥 Click here to check Latest Celeb News & Celebrity Gossip in 2022! 🔥⭐
The Washington Independent
The Washington Independent

Political Ad Campaigns Go Big, Go Negative, or Go Home

The economy might still be suffering, but political advertising expenditures -- both by candidates, political parties, and outside groups -- are way up, reports

Ceri Sinclair
News
Last updated: Jul 31, 2020 | Aug 27, 2010

The economy might still be suffering, but political advertising expenditures — both by candidates, political parties, and outside groups — are way up, reports the Associated Press. Candidates have spent $395 million on ads for the November elections thus far, compared to $286 million during the last midterm election cycle. Political parties and outside groups have spent $150 million thus far, $41 million more than at this point in 2006.

Most of ads — surprise, surprise — have been negative, and they’re proving crucial to a number of races:

The numbers — compiled by Evan Tracey, who tracks political ads as president of CMAG, a division of Kantar Media — reflect a need by candidates and their allies to define opponents quickly to an increasingly engaged electorate. Those who don’t have paid the price.

Bill McCollum, running for Florida governor, and Lisa Murkowski, running for re-election as senator from , may have fought back too late in their respective Republican primaries. Their opponents attacked them early and often, costing McCollum the election Tuesday and leaving a stunned Murkowski on the edge of defeat.

Two candidates who seem to have taken this advice to heart are Sen. John McCain (R-Ariz.) and Sen. Harry Reid (D-Nev.). Both have spent early and often and haven’t been afraid to go negative against their upstart political challengers. McCain was rewarded with a smashing primary victory over former Rep. J. D. Hayworth (R-Ariz.) on Tuesday, and Reid now looks in better shape vis-à-vis Republican Sharron Angle than he did in months prior.

The only high profile candidate who seems to be content, thus far, to avoid going negative is Colorado gubernatorial hopeful, John Hickenlooper (D), who’s enjoying a comfortable lead over conservatives Dan Maes and Tom Tancredo. Hickenlooper is up with an ad that shows him jumping into the shower, repeatedly and fully clothed, to cleanse himself of all the attack ads being aired in the state.

Ceri Sinclair | I promote contact between clients, consumers, and companies in order to complete projects. I have over 10 years of experience in management consulting, team building, professional development, strategic execution, and business engagement in both the public and private sectors. I've worked on projects for TechPoint International, Cyberry, and Induster.

Related

MA-Sen: 150 Conservative Bloggers Fan Out, Looking for Scandals

BOSTON -- The mysterious Election Journal blog, which first released the infamous 2008 video of two bumbling New Black Panther Party members waving nightsticks

MA-Sen: 66 to 19

BOSTON -- That, via Alex Isenstadt and Josh Kraushaar, is the number that defined the Massachusetts Senate race more than anything else. From the primary

MA-Sen: A Text Message From Scott Brown

BOSTON -- Having signed up for Scott Brown’s text message service for election day, I just got this text: Are you about to have lunch? It’s a great time to

MA-Sen: Loyal Democrats Grouse About Coakley

BOSTON -- A little while after noon, a steady crowd of Democratic voters streamed into the Cathedral High School Gymnasium to cast votes for their party’s

MA-Sen: Brown Wins

BOSTON -- At 9:20, the first rumors of Scott Brown’s victory in the Massachusetts Senate race started to work around the room. A moment later, Doug Flutie

MA-Sen Photos: ‘Paint the Town Red! Croakley’s Dead!’

Below are some photos of yesterday’s People’s Rally in Worcester, the rally that Brown held to counter-program the Obama rally in Boston. The crush of

MA-Sen: Out-of-Staters for Brown

BOSTON -- A surprising discovery at yesterday’s People’s Rally in Worcester was just how many people had traveled into the state to assist, in whatever way,

Menendez, Lautenberg to Continue BP-Lockerbie Investigation

Sens. Robert Menendez and Frank Lautenberg, both New Jersey Democrats, will continue to seek details about BP’s alleged involvement in the release last year of

Net Investors Bullish on Palin’s Prospects for Staying on Ticket

Just for fun, the Internet prediction Website Intrade has opened a contract on whether Alaska Gov. Sarah Palin will be withdrawn as McCain’s running mate.

No Experience Necessary

Gov. Sarah Palin’s a middle-class hockey mom, but does that really qualify her to be vice president?

© Copyright 2022 The Washington Independent All Rights Reserved

Terms & Privacy | twi.news@washingtonindependent.com

⭐🔥 Click here to check Latest Celeb News & Celebrity Gossip in 2022! 🔥⭐