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Conservative Group Launches $1 Million Campaign to Boost Fiorina

A conservative group plans to spend at least $1 million to help Republican Senate candidate Carly Fiorina win over California’s Latino voters this fall. Politico’s Jessica Taylor reports on a new initiative by Latino Partnership for Conservative Principles, a wing of American Principles Project, to aid Fiorina in her race against Sen. Barbara Boxer (D-Calif.). The group’s executive director, Alfonse Aguilar, told Politico he hopes to boost Fiorina’s performance among Latino voters by 10 percent:

By supporting Fiorina’s candidacy so aggressively, Aguilar said he hopes his group will be able to make a point to national Republicans about how to broaden its appeal.

“We’ve been concerned about the rhetoric of some within the GOP” on immigration, explained Aguilar, pointing to the “small minority of the [Tom] Tancredos of the world.”

He continued: “What we want to do with this race is show the conservative movement at the national level that if you want to advance the conservative agenda and also win elections, you have to woo Latinos.”

The Democratic Party is still the favored party of Latino voters, according to an Associated Press-Univision survey, but there may be some room for Republicans to edge in. Latino voters once heavily favored Obama, but support for the president shows signs of weakening. While 43 percent of Latinos polled in the the AP-Univision survey said Obama is adequately addressing their needs, 32 percent were unsure and 21 percent said he is doing a poor job.

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