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Obama Video Imagines McCain VictoryObama Video Imagines McCain Victory | The Washington Independent

Jul 31, 202041K Shares1.4M Views
If Sen. John McCain wins this election, the first victory announcement won’t come on the news.
That’s because the Obama campaign has already declared a McCain victory — using the prospect as a viral tool to motivate activists in a creative online video, “Bad News.”
The unusual video has rocketed to be the most popular item on YouTube on Monday:
UPDATE: YouTube tells us: “Embedding disabled by request.” But here’s the link.
PRODUCTION NOTES: “Bad News” has all the ingredients of a viral hit: Mockumentary-style production, a remixed cameo from a media celebrity, and a surprise ending. Predicting an opponent’s victory to rile up supporters is a common tack in American politics — Al Gore used the riff in stump speeches back in 1992 and Hillary Clinton is doing itright now — but YouTube is a new platform for this tactic. The video drives visitors to VoteforChange.com, a site where people can register to vote and find their polling locations.
Paula M. Graham

Paula M. Graham

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