Obama Camp: Winning Women, McCain “Sleazy”
Sen. Barack Obama is continuing his strong push to target women voters based on issues, according to a new Obama campaign strategy memo, while Sen. John McCain is running “the sleaziest campaign Americans have ever seen.” The memo argues that women will back Obama, regardless of the Palin effect, and that the campaign is shoring up female support this weekend:
On Friday, Barack Obama, Joe Biden & Jill Biden will hold women’s rallies in battleground states and over the weekend women leaders will be joining with Obama supporters to hold Women for the Change We Need events in all 50 states. There’s a reason why 53 percent of women voters believe that Obama-Biden better understands the issues and concerns important to women, compared to 35 percent for McCain-Palin, according to a September poll for Emily’s List
The Obama campaign argues that this issue domination is largely built on the domestic front, based on choice, health care, equal pay and the economy. Iraq also helps, the memo notes, with “68 percent of women” opposing McCain’s Iraq plan, (according to an Economist poll).
To hammer these advantages, the Obama camp is taking to the soaps. A new ad campaign targeting women will:
…run during programming with large female audiences, including morning shows, soap operas, daytime TV, cable channels like Lifetime, Oxygen, E!, HGTV, and Bravo and during the fall premieres of several prime time shows. There will be a companion radio spot that goes up on Tuesday that will be in similar markets and a Web ad appearing on sites that women frequent such as iVillage and magazine sites.
Never underestimate the iVillage vote. Seriously, the site gets six million visits a month.
Assessing this issue juggernaut, however, a critic might say that if people actually voted on the issues, Republicans would not have won the last two elections. Another critic might add that Republicans lost the popular vote in one of them.
Women may be from Venus but, like men, a lot of them vote like they’re from Kansas.