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Obama the Mega-Hunk

In the latest indication that this campaign has not yet reached the bottom of the barrel, the McCain campaign has released a new web video, titled "Fan Club," mocking Sen. Barack Obama for being, yes, too sexy. Ordinarily, I would prefer to ignore something like this, but neither campaign is making much news today, and we’ve got to keep feeding the monkey. Also, I guess I kind of asked for this.

Basically, the McCain campaign has decided to make fun of Obama because he is "dreamy." The video features several of Obama’s female admirers — one who compares the presumed Democratic nominee to U2 singer Bono, one who likes his aura and one who says Obama’s best feature is his "soft eyes." Have a look.

PRODUCTION NOTES: With this ad, Sen. John McCain is continuing to hammer away at Obama’s celebrity persona. This time, the McCain campaign focuses on Obama’s supporters — singling out a few who come across as ditzy and shallow to prove a point: the hype surrounding Obama is more about his physical appearance and image than his politics or his ability to lead. In a form of "guilt by association," the video seeks to transfer the shallowness of some supporters onto the Illinois senator himself.

As for the "substance" of the video, it appears to be saying Obama supports tax increases for "everyone making more than $42,000 per year." This is, of course, false — the vote the claim refers to was a non-binding resolution that would not have raised taxes on anyone. I’m getting tired of going over this same point, so if you’d like to read more about why, you can do so here and here.

The McCain campaign’s Paris/Britney ad was mildly shocking, simply because McCain really decided to "go there." Ditto the Moses ad, though it was actually funny. This video is, for lack of a better word, dumb. However, with Obama on vacation, any little thing that grabs some attention is probably good for McCain. But when the history of the 2008 presidential campaign is written, there will be no doubt which candidate drove it directly into the gutter — and kept it there.

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