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More Bad News for McCain in Arizona

Yet another new poll shows the race in Sen. John McCain’s home state of Arizona tightening -- and this time, it’s within the margin of error. Following two

Thomas Dixon
Last updated: Jul 31, 2020 | Oct 29, 2008

Yet another new poll shows the race in Sen. John McCain’s home state of Arizona tightening — and this time, it’s within the margin of error.

Following two other polls released this week that showed McCain’s lead over Sen. Barack Obama shrinking drastically, a survey conducted by Arizona State University’s Cronkite School of Journalism and KAET-TV finds Obama trails McCain by just two percentage points, 44 percent to McCain’s 46 percent. The poll has a margin of error of plus or minus three percent.

The Arizona Republic reports that the McCain campaign remains confident it will win the state and chalks up the poll results to Obama’s efforts to “buy the election.”

“John McCain has never lost an election in Arizona, and this one will be no different, regardless of Obama’s attempt to buy the election with millions of dollars in advertising,” spokesman Jeff Sadosky said in an e-mailed statement.

While Obama is greatly outspending McCain on advertising nationally, this fails to explain the trend in Arizona, as neither campaign appears to be targeting much, if any, advertising at The Grand Canyon State.

As I have noted before, I live in the Phoenix area, and I have yet to see a single advertisement from either campaign on TV, with the exception of those aired nationally on the cable news networks. I have also not received any mailings or robo-calls from the presidential campaigns.

If Obama is making inroads in Arizona, he is doing it without advertising or visiting the state — which may say quite a bit about the trajectory of this race.

Thomas Dixon | He creates the ideal marketing experience by connecting online brands with their target audiences. He recently completed a research paper on consumer conversion and took part in a community project on SEO optimization. Thomas is working on his Bachelor of Arts in Communications and plans to intern in an online marketing department soon.


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