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Yandex ru: The Biggest Search Engine In Russia

Ilya Segalovich and Arkady Volozh built Yandex ru, Russia's leading web search engine, long before Larry Page and Sergey Brin started Google. Google concentrated on website PageRank calculation, whereas Yandex's ranking system considered the distance between words and the relevancy of publications to a searcher's query.

Both search engines have now developed to use a methodology that is pretty comparable in determining ranks. As of today, Yandex is the market leader in Russia, accounting for more than 50% of the Russian search market, while Google accounts for around 45%. With the exception of Russia, South Korea, and Japan, Google dominates the market in every country on Earth.

What Is Yandex?

Yandex logo
Yandex logo

In 1997, Arkady Volozh (current CEO), Arkady Borkovsky, and Ilya Segalovich established Yandex. The term "Yet Another iNDEXer" is taken from the phrase. Yandex is a Russian firm that specializes in technology and Internet-related services. It is Russia's most popular website and search engine, with a traffic volume comparable to or more than that of Google. Yandex began as Arkadia, a Russian search engine created by Arkady Volozh and Arkady Borkovsky for MS-DOS.

Yandex N.V. is a worldwide internet business headquartered in Russia. It is Russia's largest technological business, offering a diverse range of goods and services. They are most recognized for owning Russia's largest search engine, but they are also involved in a variety of other technological and internet-related endeavors. These include the following:

  • Advertisement on the internet
  • Email services are provided by Yandex.
  • Mail
  • Yandex-based ride hailing.
  • Taxicab (in collaboration with Uber)
  • Automobiles that drive themselves
  • Yandex Maps
  • Maps
  • Analytics for mobile applications
  • Management of data
  • Intelligent home technology
  • Alice is a voice assistant.
  • Yandex is a web browser.
  • Browser eCommerce music streaming
  • Intelligence artificial and plenty others...

The firm went public in 2011 and is currently trading on the NASDAQ in the United States under the ticker name YNDX. They have a market capitalization of $12 billion at the time of this writing. Yandex had global sales of $1.85 billion in 2018, an increase of 13.52 percent over 2017.

Yandex VS Google

Ironically, Yandex stands for "Yet Another Indexer," despite the fact that it was Russia's sole search engine for many years. It was developed exclusively for the Russian market, and to be fair, Google is unable to process user intent in Russian owing to the Cyrillic alphabet. This is a search engine that was originally started in Russian at yandex.ru, but now has a global English version at yandex.com. Yandex is the biggest search engine in Russia. According to Statcounter, they had 48.79% market share in Russia in July 2019, compared to Google’s 47.88%.

Do not just blame Google. Russians make little effort to learn English. Russia has the lowest competence in English in Europe. Thus, if you do not have a website in Russian, you will be invisible to 110 million prospective Internet users. While Yandex is relatively comparable to Google, it has a distinct approach to ranking.

Yandex analyzes the following ranking factors:

  • Metadata
  • Turbo pages
  • Search behavior
  • Content quality
  • Backlinks
  • Commercial relevance
  • Domain age

What Is Yandex Ru?

Yandex ru search bar
Yandex ru search bar

Yandex.ru is a legal Russian Internet search engine that is pushed through a slew of dubious apps. While these applications/browser add-ons typically provide a number of 'helpful functionalities,' they frequently penetrate systems without the user's consent. Additionally, they may produce obtrusive web adverts and gather personally-identifying information. As a result, these applications are categorized as browser hijackers and possibly undesirable programs (PUP).

Browser hijackers often target the most popular web browsers (Internet Explorer, Google Chrome, and Mozilla Firefox), setting yandex.ru as the new tab URL, default search engine, and default homepage. Additionally, browser hijackers re-assign these settings in response to user attempts to undo the modifications. As a result, browsers cannot be restored to their prior states. This is done without the users' knowledge or consent. As a result, consumers are compelled to visit yandex.ru indefinitely without their agreement, drastically impairing their online browsing experience. While yandex.ru is a legal website, the programs that distribute it are not.

Yandex Search Engine

Yandex operates largely in the same way as other prominent search engines. You input a search word, click enter, and then get a page of blue links, URLs, and descriptions. You may also view photos, videos, and other forms of search results, depending on the search term. When you enter in the name of your desired website, the following appears:

Results of a Yandex search

  • I've entered a variety of different search terms and the results are often fairly decent. Indeed, they frequently return a number of identical pages like Google.
  • However, occasionally, even while I was using the international.com version, the search results would switch to Russian. This occurred for every search query including the term "SEO," for example.
  • As with Google, you may also use tabs to navigate to picture, video, and news search results.
  • Interestingly, if you are dissatisfied with Yandex's results, there are links at the bottom of each search results page to go to Google or Bing.

On Bing or Google, conduct a Yandex search. According to a Search Engine Journal interview with the Yandex search team, voice search presently accounts for around 20% of searches.

Advantage Of Yandex

Yandex Is A Portal

Yandex is Russia's leading media destination, and for many Russians, Yandex.ru is where their day begins. Indeed, Yandex is Russia's largest media company. Yandex, like Google, offers free email, real-time traffic maps, music, movies, and picture storage, among other features.

Many of these similar elements are seen in several of the products Google uses to increase its global adoption by exposing people to the Google brand. Google was able to convince people to abandon inferior programs such as Hotmail, MapQuest, and even Dropbox in favor of Google equivalents. Google will be unable to take advantage of this chance in Russia, as the Yandex versions are equivalent, if not superior.

Yandex’s Algorithm Might Be Able To Better Account For Spam

The Russian online industry is well-known for its blatant link spamming practices. Numerous "ad" firms operate only to sell links with the intent of improving search rankings. As a result, Yandex said that it will no longer employ links in its algorithms for commercial searches done in specified regions of the nation. Yandex will instead focus only on user experience and keyword ranking data. While this endeavor by Yandex is still in its infancy, it has the potential to enable Yandex to deliver higher-quality results than Google. While the latter clearly filters out spam links, it is quite possible that it continues to credit low-quality links.

In summary, while Yandex increased its market share in recent years as Rambler and Mail.ru struggled, Google's market share in Russian search actually decreased somewhat. Yandex's growth is almost certain to continue at the expense of Google, owing to market dynamics that do not exist outside of Russia.

Yandex was developed exclusively for the Russian market and is thus better equipped to address the country's unique search difficulties. Google is not nearly as successful at deciphering user intent in non-English searches as it is in English, but it is much worse in Russian.

For instance, the Russian language is heavily inflected, with some words possessing up to twenty distinct ends. All Russian nouns have grammatical gender, and the noun's gender has an effect on the remainder of the sentence's words. Even the spelling of an individual's name may vary according to gender. For instance, Russian President Vladimir Putin's ex-wife bears the surname "Putina" rather than "Putin." While Google's search engine returns results for pages that are related to the user query exactly as it is typed, Yandex is able to read synonyms and user intent regardless of how the user types it. As a result, Google provides a less robust search experience for heavily infected search queries and so does not create a compelling case for users to utilize Google more frequently.

How Did Yandex.ru Install On My Computer?

Browser-hijacking apps are usually distributed using a deceptive marketing method called "bundling" - stealth installation of potentially unwanted programs with regular (often free) software. Bundled programs are usually hidden within the "Custom/Advanced" settings of download or installation processes. Rushing and skipping this section exposes systems to risk of various infections and compromises users' privacy.

Conclusion

If you are attempting to reach the Russian market via Google, you are significantly disadvantaged. While Google is gaining popularity in Russia, Yandex has been the country's largest search engine for many years, with 2.6 billion monthly visitors. Being second fiddle to Yandex in Russia is crucial, as the nation has the largest Internet market in Europe, with around 90 million users. Additionally, Russian Internet penetration is at 70%, compared to between 80% and 90% in the majority of other European countries. This enables Russia to maintain double-digit year-on-year growth in recent years. Yandex's market share has been pretty consistent, if not expanding, over the previous few years, and I am certain that Yandex will continue to be Russia's dominant search engine.

About The Authors

Tyrese Griffin

Tyrese Griffin - Tyrese started her education in the performing arts at the prestigious Alexander Hamilton Academy in Los Angeles. She returned to civilian life after serving in the United States Army as a tracked vehicle operator, and started writing short stories and screenplays, as well as directing short films and music videos. She has published six novels, which have sold over 200,000 copies, as well as audiobooks and short stories for anthologies, and has earned several awards.

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