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Why Responsive Web Design Is More Important Than Ever In 2023

There is one statistic that any online brand or organization should be concerned about and that’s the domination of internet usage via smartphone or tablet devices. Almost three-quarters (72.6%) of internet users will access the world wide web exclusively through mobile. Those who don’t take the fully responsive route risk losing out on vast swathes of their target demographic.

Elisa Mueller
Apr 20, 20231 Shares293 Views
There is one statistic that any online brand or organization should be concerned about and that’s the domination of internet usage via smartphone or tablet devices. Almost three-quarters (72.6%) of internet users will access the world wide web exclusively through mobile. Those who don’t take the fully responsive route risk losing out on vast swathes of their target demographic. Online comparison portals of various sectors increasingly look for fully responsive user experiences. For example, oddscheckerpublished a review of bet365 Casino which has the site’s ‘mobile optimized’ nature as its number-one highlight. There’s also dedicated platforms that can offer realistic, real-time testing of website responsivity. BrowserStack tests the responsivity of any URL across a variety of Android and iOS handsets, demonstrating the immense value of responsive designs to drive better conversion rates and cultivate consistent brand experiences.
If you’re unfamiliar with what a responsive website design is, we’ll put you in the picture. Essentially, a fully responsive website is one that optimizes the user experience, regardless of the device or screen size used to view it. Browsers on desktops will see a conventional website design optimized for desktop monitors. However, browsers on mobile and tablet web browsers will see a distilled version of the site, giving you all essential information and an alternative, often refined, navigation menu. Essentially, responsive web design ensures nobody is penalized for the way in which they consume web content.
Responsive web design came to light following the emergence of HTML5, the newest version of Hypertext Markup Language (HTML). HTML5 focus on the orientation and clarity of website designs, using CSS, JavaScript and flexible grid layouts to power optimal user experiences.
Although HTML5 has been in existence since 2008, the reality is that many brands and organizations still haven’t cottoned on to the benefits of a fully responsive website. Below, we outline five of the key factors in responsive web design that are as relevant today as they were 15 years ago.

Diverse Web Traffic

One of the biggest benefits of responsive websites is that they attract more diverse web traffic. Businesses and brands with responsive websites get users from desktop, smartphone and tablet devices. To generate the most leads, businesses need to get their goods or services in front of as many potential prospects as they can. Increased online visibility is vital when attempting to gain a competitive advantage in a crowded market.
Put simply, a brand’s digital omnipresence across desktop and mobile can help to strengthen marketing messages across both platforms.

Responsive Designs Are Cheaper And Faster

Responsive web design is actually more cost-effective for businesses than investing time and energy in developing desktop-only and mobile-only websites. In fact, with an HTML5-powered responsive website, you can design and build one overarching site that can load on desktop screens as well as preferred mobile web browsers.
There’s no need to invest money in developing standalone native mobile applications given that responsive designs will replicate the desktop user experience seamlessly on mobile screens. In many cases, mobile browser layouts look and feel like native apps anyhow, so it might just be a false economy.

Faster Page Load Speed Times

A fully responsive website design is vital to the fast functioning of your site on any device. Responsive designs are optimized for the screen size of each user. This means that the design is not too large or clunky on smartphones.
Imagery and text are optimized for smaller devices, and the site often connects over 4G/5G instead of Wi-Fi. Responsive sites usually use compressed images, which are fully optimized for any device. All of which reduces the size of files that need to be loaded without sacrificing image quality.
Page load speed times are also a major factor for websites. In fact, they can have a bearing on a website’s organic search engine rankings. Slower page load speed times tend to have an impact on a website’s bounce rate too. The higher the bounce rate, the more likely a user is to exit your website before fully engaging with it.
It’s no secret that Google has adopted a ‘mobile-first’ approach to its ranking factors and search engine algorithms in recent years. With an acknowledgment that more users are searching Google via mobile devices than ever before, Google tends to lean towards those websites that are easily rendered on any device.

Efficient Updates To Website Content

With a fully responsive website, a business only needs to make changes to its content once to take effect across its desktop and mobile platforms. This is a benefit in terms of in-house productivity, with no need to do the same job twice across different channels.
In fact, by creating two versions of your website – one desktop-only and one mobile-only – you’re running the risk of duplicating the content associated with an online brand. Google has always taken a very dim view of duplicate content, instead preferring to rewards sites that offer authentic and unique website content. Responsive web designs help to circumvent the prospect of creating two versions of your site, by instead focusing on a single cross-platform solution.

General Improvements To The Online User Experience

General Improvements To The Online User Experience
General Improvements To The Online User Experience
Websites that aren’t fully responsive simply don’t function appropriately for brands in 2023. Without a responsive web design, desktop sites will load incorrectly on mobile screens, making it hard for users to get the information they need fast. With attention spans at an all-time low, it’s more important than ever for websites to serve the needs of their target demographic immediately.
In fact, a survey carried out by Google themselves found that one-in-two (48%) users felt the lack of a fully responsive website in 2023 demonstrated an irresponsible attitude by businesses towards their customers. Furthermore, three-fifths (61%) of users immediately leave a site that doesn’t make it easy to find information at the first attempt.
In summary, responsive web design is no longer a nice to have addition, it’s a necessity. It is fundamental to build a cross-platform site that captures the attention of target demographics no matter what device they are using to search.
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