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How To Get Shout Outs On Instagram


Have you ever wondered how influencers and well-known brands gain millions of Instagram followers? We'll let you in on a little secret: they get Instagram shoutouts.

It's a solid method that may fast raise your Instagram presence while also increasing your followers. If you want to increase your Instagram audience and engagement rate, you'll need to learn how to get shout-outs on Instagram.

Instagram Shoutouts: A Beginner’s Guide

What Is An Instagram Shoutout?

When one person advertises another on their Instagram account, it is known as an Instagram shoutout. They share what they enjoy about an Instagram account or product using a grid post, Story, or Reel, and may advise a call to action such as buying the product or following the account.

COPYRIGHT_WI: Published on https://washingtonindependent.com/w/how-to-get-shoutouts-on-instagram/ by Paolo Reyna on 2022-10-04T06:36:11.426Z

It's effectively influencer marketing, and it's a strategy that can be used by both small and large accounts. Finding accounts with followers who are in your target demographic is crucial. Photos, movies, infographics, and GIFs can all be used as shoutout postings. It's also customary practice to tag brands in shoutout posts. Sometimes, two users will agree to take a symbiotic approach and offer each other shoutouts on Instagram.

Both users will gain additional exposure on Instagram as a result of this. It's a good way to connect out to new people and grow your audience. Getting Instagram shoutouts is a terrific method to improve your brand's reputation and increase interaction.

Getting good shoutouts is unfortunately not easy. To identify the ideal people to collaborate with, you must devote a significant amount of effort to research and networking. You must also be willing to highlight their material in your stream.

Three Types Of Shoutouts

There are a few things you should bear in mind before attempting to acquire Instagram shoutouts. In order to get started, you'll need to understand the different ways you can obtain a shoutout on Instagram.

Shoutout For Shoutout

This form of a shoutout is similar to a barter contract, as the name implies. You commit to provide a shoutout to someone who is willing to reciprocate. S4S is another name for it. This procedure can assist both parties in increasing their engagement.

Take, for example, the Instagram image made by Italian micro-influencer Nicol Costa. As you can see, she has tagged a lot of travel pages in the post in order to earn a mention. Holiday Leave responded by featuring her post on their profile. They've tagged her in the caption and even encouraged people to check out her account. It's a fantastic approach for both of them to build Instagram momentum.

Idafrosk paid shoutout at instagram for food delivery
Idafrosk paid shoutout at instagram for food delivery

Want to get the word out about your company, increase interaction, and generate some buzz? You may pay Instagram users to promote your brand. It is not required that the payment be made in cash. You might also give away free subscriptions or gifts. Many Instagram influencers make use of this strategy.

Ida Frosk, one of the most well-known culinary influencers on social media, frequently promotes companies on her Instagram page. The majority of these are compensated partnerships, which is plainly stated in the text. As a result, it's similar to a compensated endorsement.

Voluntary Shoutouts

Brightbazaar free shoutout instagram post for real estate agent
Brightbazaar free shoutout instagram post for real estate agent

This is the nicest form of acknowledgment. It's like receiving a fantastic compliment in front of your friends and family on Instagram.

A Voluntary Shoutout occurs when someone is pleased with your product or service and gives you a shoutout. A Voluntary Shoutout could come from an influencer or one of your fans. It's not like a business transaction, and there's no money involved. It's all about giving sincere compliments.

Take a look at this example.

Will Taylor, a design influencer, shows off his new residence in New York to his followers in this post. He thanked Ian Slater, a property broker, for his assistance in the process and even tagged him in the post. The shoutout is clearly given out of goodwill or as a mark of appreciation in this case.

Your Instagram shoutout can also differ based on what you intend to accomplish with it, in addition to these factors. Do you want to increase the number of people who like your page or increase the amount of time they spend on it? If this is the case, you should request that your shoutout partner add a call-to-action encouraging their followers to visit your profile, comment on your posts, and follow you. Do you want to use social media to increase your sales and revenue? In this situation, sending your product to your shoutout partner is a preferable option. They can use it to publish a photo or video of themselves. They can also include a call to action (CTA) that takes viewers to your website or the product page.

9 Tips On How To Get Free Shoutouts On Instagram

If you're interested in generating some free publicity, here are nine methods to get you started.

Creating Excellent Content

Consider why an influencer would wish to promote your business. They, like you, want to provide their followers with useful information. If you develop exceptional material that benefits their followers, it's highly likely that they'll share it and spread the word about you.

Find Accounts In The Same Niche

Ideally, you'd like to locate accounts in your niche that post similar material or material that might be of use to your Say, for example, that you want two accounts that cater to ocean-loving populations or Miami-based vegans, to exchange shoutouts If you want to grow your Instagram following, you need to have similar audiences. Octonation, an octopus fan account, paid a visit to the Aquarium of the Pacific and shared one of their octopus movies.

Bringing Attention To Other Accounts

Shining a light on another account is one method to grab their attention. You may, for example, share their stuff on your Stories, naming them in case they want to re-share it. You can also send them a direct message, which can be a good way to start creating social media ties by suggesting a shoutout or other types of collaborations.

Look For Accounts That Have The Same Amount Of Followers As You.

You'll have the best chance of earning free shoutouts from accounts with similar or slightly lower follower counts. While you might contact an account with 50,000 followers if you just have 500, the odds are greater if both accounts have similar numbers.

Prioritizing Relationship Building

Giving first increases your chances of getting a free shoutout.

Follow the other account, commenting on their posts, and expressing your support for their viewpoint. You may also follow them on social media sites like Twitter and Facebook. You might want to contact them about a shoutout once you're on their radar – and you're more certain the two of you are a good match.

Listing Relevant Influencers 

Octonation instagram shoutout for similar niche profile
Octonation instagram shoutout for similar niche profile

Another good method is to make a list of all the influencer marketing IG profiles you need to contact. This will assist you in being more organized and in selecting the perfect influencer for your online company. You could even make a spreadsheet with all of the pertinent information to make your outreach job easier.

Influencer Marketing: Sending Your Products To Influencers

Although significant influencers typically charge for product endorsements, the appropriate product that will be of great interest to their audience can result in a free shoutout. Smaller influencers, on the other hand, maybe willing to share for free merchandise.

Come in with an open mind, be kind, and be prepared to contact a large number of accounts in exchange for a few shoutouts.

Hashtags Research

Hashtags are an excellent method to locate accounts with similar audiences and for others to find you. For example, a Scandinavian homewares firm may hunt for hashtags like #simpleliving or #scandinavianstyle used by accounts with a similar aesthetic. Look for similar accounts in your area by using regional and community hashtags, as well as local check-ins where your followers might go.

Hashtags help people find each other on social media. It's also simple to identify other accounts in your industry that share similar stuff when you use them. You can rapidly obtain relevant results by searching for hashtags that are related to your sector. If you own a cosmetics company, you can employ hashtags that your industry's brands and influencers are likely to use. You're more likely to locate relevant shoutout pages if you search for #beautybloggers or #beautytips.

Instagram also handles the hashtag research for you. The social media platform's technology selects the most popular hashtags relevant to whatever you write in the search box.

Searching for location-specific hashtags is another way to identify local relevant pages and accounts. If you own a cafe in London, for example, you could use the hashtags #londonfoodies or #londonfoodblogger to discover individuals in your area. You can also use the hashtags #shoutouts4shoutouts and #shoutouts4free to identify pages that are willing to give you a shoutout.

Using Direct Messages (DMs) Or Emails

Check the profile of the account to see if they prefer to be contacted through message or email. Make your message or email personal when you do contact them. Mention something about their account or themselves that makes you think you'd be a good match.

Influencers of all sizes worry about receiving generic emails that offer completely inappropriate shoutouts or collaborations based on their demographics or interests. Don't be one of those people! This is your time to stand out from the crowd by demonstrating that you are familiar with and enjoy their stuff.

How Much Does It Cost?

Consider investing in a specialist Instagram shoutout tool that connects brands with the proper Instagrammers if you have the funds.

Shoutcart or NeoReach, for example, have their own database of pre-vetted influencers that you can sift through by industry and keywords. If you're interested, you can send them a secure message through the platform and they'll take care of the rest. If you don't have the time or energy to spend hours searching through profiles on your own, platforms like these can be a lifesaver. Let’s talk about Shoutcart first.


Consider Shoutcart to be a virtual influencer marketplace.

You go to a furniture marketplace if you need a new sofa and can choose from a variety of manufacturers and shops. Shoutcart is a great place to go if you need an influencer to give you a shoutout. That's pretty much how it works. You make contact with one of the mentioned influencers and pay them for promoting your company on social media.

Influencers from Australia, Brazil, Germany, India, the Netherlands, Russia, Spain, the United Kingdom, and the United States are represented on the platform, which covers a huge section of the world's population.

Reaching out to influencers, negotiating prices, and agreeing to collaborate with them (as on other platforms) might take a long time. Shoutcart was intended to streamline this process and make working with influencers more economical, transparent, and efficient. Simply tell Shoutcart what you're looking for and pay them, and the Shoutcart procedure will take care of the rest.

On Shoutcart, the main procedure is as follows:

  • Take a look at the influencer market.
  • Look out for influencers in your field and take note of how much they charge for a shoutout.
  • Make contact with the influencers you want to work with, then place an order and tell them what you want them to post.

Shoutcart's influencers are virtually ready to go. They all mention their services and pricing for a two-hour shoutout on their websites (where they are live for a two-hour slot). For a charge, certain influencers will allow you to share a link of your choice on their pages.

There is no time wasted on:

  • Sending extensive emails with explanations
  • Are you unsure if they've been read?
  • Are you unsure if you can afford the influencer?
  • Negotiation of a price
  • Worrying about whether or not your request will be accepted

You do not need to choose a celebrity. There are celebrities accessible (at a higher fee), but influencers don't require 100 million Instagram followers to give you a shoutout.

Even if your budget is small (I'm talking a few bucks), you can still hire someone influential in your niche to advertise your store for a few hours:

One of the best things about Shoutcart is that it allows anyone with a store to use influencer marketing. There is no need to haggle over rates because they are set and transparent for each influencer.

Who Is It Best For?

Shoutcart is best for individuals with their own business and looking to gain more followers to make more sales.

Let's have a look at what you can do as a brand once you've registered on the platform.

You can select influencers based on the following criteria:

  • Influencer Channels: Instagram, Twitter, YouTube, Facebook, TikTok, IG Story, Instagram+ bio, TikTok + bio, and IG Story + link
  • Influencer Type: Personal and Page
  • Categories: Food and Nutrition, Technology, Cars, Makeup, Travel, Architecture, Memes, Fitness, Entrepreneurship, Hair, Nails, and others
  • Language: Dutch, German, English, Portuguese, Russian, Spanish, and Hindi
  • Country: Australia, Brazil, Germany, India, Netherlands, Russia, Spain, the United Kingdom, and the USA
  • Age: 13-65+
  • Follower Count: 0-50 million
  • Shoutcart Score: 0-10
  • Keywords: Add any keyword of your choice


Let’s see how much you’ll pay if you chose a celebrity’s Instagram. The first one on the list is Akon.

We can see that he has at least 47 million followers on Instagram, and right next to that figure is his fee. Even though it’s quite expensive, we can see in the next picture that it will stay permanently on his feed. So that’s a very good deal if you ask me.

Akon shoutcart post details and pricing
Akon shoutcart post details and pricing

Now, let’s take a look at another IG influencer who has fewer followers than Akons’.

Shoutcart details of cat influencer with post details & pricing
Shoutcart details of cat influencer with post details & pricing

We can see here that her niche is cats, and she has about 538 thousand followers. Now, let’s see how much she charges per post or if there are any variations.

We can see in this picture that she has provided 3 options, depending on your budget and needs. We can also see in the descriptions what kind of posts she’s willing to post and up to how many hashtags you can include per post. We can see that she charges $10 for a two-hour post, $28 for a 24-hour post, and the highest is $35 for a permanent shoutout. Also, she charges $10 for your post to stay on her IG story for 24 hours, and $15 for a swipe link to be included (which is the usual CTA followers use). Personally, I think this is already a good offer, seeing that she has a 100% success rate, meaning that her followers are active enough and they usually use the CTA provided.


NeoReach is a software solution for influencer marketing that can assist you in managing your campaigns. It's a complete influencer marketing platform. NeoReach got its start on the Stanford University campus, where CEO Jesse Leimgruber introduced the concept. For his Technology Entrepreneurship class, Leimgruber presented his vision for a digital marketing platform to his classmates, teachers, and several venture investors while still a teenager. He envisioned NeoReach as a means to link brands and social media influencers directly. The original concept was more like a marketplace: corporations would post products or services they wanted to advertise, and influencers could establish their own pricing based on how many clicks they got. NeoReach kept track of all traffic and automated the process of compensating influencers for their efforts.

As he saw it, the concept killed two birds with one stone. Influencers were already talking about things they liked as a natural part of their online presence, and brands were struggling to keep up with all the laborious processes involved in running influencer marketing campaigns. The concept resonated, as it should, and the fledgling entrepreneur was accepted into Stanford's accelerator program to work on bringing their vision to life. NeoReach had raised approximately $1.5 million in startup funding by 2014, with the creator abandoning his academic career.

Who Is It Best For?

It is an influencer marketing system that helps users manage audiences through reporting, analytics, and more. It is primarily targeted at businesses of all sizes.


  • 14-day free trial available, then packages include: ENTRY (for growing teams, 3 users): $399 per month
  • PREMIUM (for large brands and agencies, unlimited users): $799 per month


  • Analytics/ROI Tracking
  • Campaign Analytics
  • Campaign Management
  • Content Management
  • Faceted Search/Filter
  • Influencer Discovery
  • Payment Tracking
  • Social Media Monitoring


That is all there is to it. You now have all of the information you require to begin using Instagram shoutouts.

With the aid of this Instagram strategy, you may practically instantly increase your follower count without spending any money.

It may take some time to get things moving, but once you figure out what kind of outreach you should be doing and who you should be reaching out to, it becomes more enjoyable and your results should improve.

Shoutouts are an excellent approach to connect with a new audience. They can assist you in increasing your social media visibility and engagement. The best part is that you can accomplish all of this without spending a dime. You should absolutely use this marketing plan if you want to develop your Instagram account. Remember that shoutouts are only one method for gaining Instagram followers; there are a variety of additional strategies you may employ to create traction on the platform.

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About The Authors

Paolo Reyna

Paolo Reyna - Paolo is a senior at the University of Illinois at Urbana-Champaign, majoring in International Studies with a Latin American emphasis. During the fall semester of 2012, he had the opportunity to study abroad in Peru, which piqued his interest in international growth. He learned about the disparities that impact indigenous peoples, got a taste of Peruvian culture, and improved his Spanish skills. Mitchel interned with the Chicago Council on Global Affairs, conducting research on food security in Latin America, after being inspired by his foreign experience. He wants to work in international development and for a government department, writing legislation. He loves playing intramural basketball and practicing for the Chicago marathon when he is not thinking about current events in Latin America.

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