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6 Useful tips on how modern technologies are reshaping traditional businesses

6 Useful tips on how modern technologies are reshaping traditional businesses

The technological evolution in the modern workplace has been very beneficial to many businesses, and, of course, several businesses have taken advantage of this to improve their performance level and operate more smoothly. Every business needs technology; whether big, small, or medium.

Thomas Dixon
Finance
Aug 02, 2021

Table of Contents

The technological evolution in the modern workplace has been very beneficial to many businesses, and, of course, several businesses have taken advantage of this to improve their performance level and operate more smoothly. Every business needs technology; whether big, small, or medium. And, if you're looking to make your business processes more streamlined and well-integrated, you should consider reshaping your organization by exploiting technological advancements to your advantage.

The simple truth is that technologies are provoking massive changes to the way things are done. Regardless of the kind of business you have or the industry you are in, it's almost impossible for you to shrug off technology aside. While several businesses are faced with threats posed by technological revelations such as voice technology, augmented reality, and artificial intelligence, more businesses are now bracing up to adapt to these new trends ushered in by technological advancements. So, how exactly are modern technologies reshaping traditional business? Here are 6 useful tips that tell you how:

Tip #1: Improved communication

Before the advent of modern technologies, communication among traditional businesses was challenging, slow, and often affected performance. Now, communication has been made easy and ubiquitous by technology. Aside from the many options readily available, such as social media marketing and email marketing, that has been fostered by technology for external communication, sections or departments in an organization also get to streamline their data with the aid of technology. For internal and external communication that's effective, IT is fundamental.  Communication has been on another new level with the advent of chat apps, social networking sites, and smartphones, and it's no surprise that the modern workplace is experiencing a shift in communication mannerism due to technology. Social media apps like Skype, WhatsApp, and the likes offer you an opportunity to video conference, video chat, text, or send emails. And, it's quite interesting that technology has aided communication to be more unified, collaborative, deliberate, and instantaneous among the employees and the management. 

The bottom line is that modern technology has been a blessing for traditional businesses in terms of communication.

Tip #2: Streamlined decision making

Imagine having to wait to send and receive feedback from multiple people before making a decision. Even worse, imagine making business decisions based on a hunch and not on actual data. Not only does this sound frustrating, but it is also a waste of time and could come with some pretty ugly consequences. However, with recent technologies, companies now enjoy the opportunity of gathering crucial market and customer data conveniently with the use of technologies such as ML, AI, and big data. Every business owner knows how crucial decision making is and to make accurate decisions, technology can give you clearer and deeper insights on what to do and what to improve upon. Even better, the decision-making process is faster and more convenient since modern technologies allow multiple decision-makers spread across different time zones and locations to make decisions in real-time.

Tip #3: Propels marketing and business growth

For most businesses, one of the hardest things to figure out is how to scale. Traditional businesses often needed to solely rely on growth experts to help them get the job done, but not anymore. While growth marketers and experts are still much needed in businesses,  it's no longer a new thing that smart enterprises drive traffic by exploring digital means. To advertise and break into the markets, modern technology has been very helpful. With modern technologies, businesses can accurately determine what to do and not do to propel growth. 

Tip #4: Boosts competitive edge

Let's be honest - the competition is tough. Some several brands and businesses offer the same products or services that you do. So, how do you stay ahead of the competition? Well, technology does help you to be aware of what you need to be better. Whether you seek new knowledge on How Mining Technology Is Turning UG Mining from a Conservative to a Geek Industry or you just want to gain better insights regarding your business, technology can help you stay at the top. And, we all understand how competitive the market is nowadays. 

Tip #5: Enhances customer relationship

Building a concrete customer base is one of the core goals of every company and business manager who understands that customers are the ones that turn a product into brand leverage on technology for better customer data analytics. 

Tip #6: Social media is more important than ever

Providing sales and marketing teams with more useful data, social media has been very helpful in attracting new business, driving sales, and it's regarded to be invaluable for marketing and sales campaigns. Every business knows how important social media is for marketing because this technology does offer more beyond staying up to date with the news and keeping in touch with friends. 

That said, let's give you some bonus tips on how modern technologies are helping traditional businesses:

Bonus Tip #1: Redefined relationships 

There's been a transformation in the relationship that exists between sales staff, the marketing team, and the IT departments — all thanks to technology. Now staff members can work in sync remotely, or even after work hours at home.

Bonus Tip #2: Augmented reality ushers in new marketing opportunities

Businesses now enjoy showcasing their products and services with the new opportunities opened up by Augmented reality (AR). Businesses of all sizes can now take advantage of AR and the opportunities it offers since it's becoming more accessible. 

Bonus Tip #3: Artificial intelligence is king

Artificial intelligence is king

Artificial intelligence has been proven to be very helpful in enhancing every aspect of a customer journey. Noted to be amazing for customer interactions, marketing and sales teams do benefit greatly from using this technology. 

Bonus Tip #4: Better organization

Technology has made timed delivery of tasks easier and it does foster efficiency, accountability, and responsibility. Businesses now enjoy being more organized without breaking a sweat — all thanks to technology. 

Your business will be able to ensure optimal profitability and productivity when you implement new technological solutions. If you don't want to compromise the security, profitability, and productivity of your company, it's advisable that you try to efficiently keep up with the evolving pace to grow because traditional businesses are getting reshaped by modern technologies.

Thomas Dixon | He creates the ideal marketing experience by connecting online brands with their target audiences. He recently completed a research paper on consumer conversion and took part in a community project on SEO optimization. Thomas is working on his Bachelor of Arts in Communications and plans to intern in an online marketing department soon.

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