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Upgrading your repertoire of beauty products

A few years ago, non toxic nail polish may not be high on anyone’s list of respectable beauty products, but with animal rights and sustainability awareness on the rise, it’s all anyone can talk about. Is so-and-so cruelty free and environmentally friendly? If not, what can I do to justify buying it? Usually, the answer is “nothing” because the new generation has steered away from ignorance and selfishness, which is what any Millennial or Gen Z-er might think about their parent’s generation, and beauty brands are sitting up and taking notes.

Swapping Out Chemicals For Organics And Earth-friendly Brands

Organic products have gotten a pretty bad rep for being nothing more than just marketing, as any product can put the label “organic” on their products by meeting minimum standards since the word itself isn’t regulated, but that’s in the food industry. In the beauty industry, regulations are extremely tight and ingredients have to meet the requirements set by both USDA and FDA requirements. Organic beauty products are better because your skin is the largest organ on the human body and applying harsh chemicals over time can cause irreparable damage.

Before You Scour Through The Market, Scour Your Kitchen First

Instead of buying your beauty products, there's also the choice of making your own. We’re talking about skin care or hair treatments that can be found directly in your kitchen. According to beauty experts, the best product you can put on your skin isn’t the most expensive treatment on the market, but coconut or olive oil, depending on the porosity of your hair - in fact, oil is one of the best cleaning agents for cosmetics. The key is to understand that many products on the market are marketed to the masses in order to drive sales, which is why they are promoted as a product that you need.

It’s Not Just About The Product, It’s The Process

If you think that sustainability starts and ends with the end product, many eco-warriors will beg to differ. The carbon footprint of every product should also be taken into consideration, so when it boils down to a locally made lip balm, versus a lip balm made halfway across the world, you should always go with local. However, beauty brands that have taken note will have attempted to remedy this by ensuring that they leave behind the smallest carbon footprint, which means no greenhouse gas emissions or unnecessary waste.

It’s a whole new world, but as they say, waste not, want not. And this generation has been through a housing crisis and a global pandemic, which puts them in no position to waste anything.

On top of it all, it’s always better to err on the side of safety, and for a generation that is hard set on the rules of loving oneself, that means investing in proper self-care and ensuring that they themselves get the healthiest option available. Whether it’s food, lifestyle, or cosmetics, there’s always a healthier alternative as opposed to the most widely available or traditionally accepted trends.

About The Authors

Karan Emery

Karan Emery - I'm a research scientist interested in learning more about how neural activity influences and shapes human behavior. Project design and management, data analysis and interpretation, and the creation and implementation of testing tools are among my specialties. I enjoy coming up with new ideas and coming up with practical solutions to issues that are widely applicable. My colleagues would describe me as a driven, resourceful individual who maintains a positive, proactive attitude when faced with adversity. Currently, I’m seeking opportunities that will allow me to develop and promote technologies that benefit human health. Specific fields of interest include data analytics, biotechnology, and pharmaceuticals.

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