The Washington Independent
The Washington Independent

Ultimate Guide to Grow Your Mortgage Business

Ultimate Guide to Grow Your Mortgage Business

Whether you’re new to the mortgage industry or are a seasoned mortgage broker, competition is fierce right now. That said, there are a variety of steps you can take to step up your selling game and convert more leads. There’s no denying that the mortgage industry is booming, so if you’re looking to get a piece of the action, you’ve come to the right place. Continue reading this comprehensive guide to learn how you can grow your mortgage business.

Paolo Reyna
Aug 22, 2021

Table of Contents

Whether you’re new to the mortgage industry or are a seasoned mortgage broker, competition is fierce right now. That said, there are a variety of steps you can take to step up your selling game and convert more leads. There’s no denying that the mortgage industry is booming, so if you’re looking to get a piece of the action, you’ve come to the right place. Continue reading this comprehensive guide to learn how you can grow your mortgage business.

Leverage a CRM System

If you’re not using a customer relationship management (CRM) system, it’s time to start. This powerful tool can help you oversee the buyer’s journey from start to finish, ensuring deals don’t fall through the cracks. From keeping your contact list organized to helping you ensure qualified leads are moved through the sales funnel efficiently, a CRM provides mortgage lenders with several benefits.

Here are a few more advantages of a CRM, just in case you’re not convinced yet:

  • Easily segment customers
  • Improve approval times
  • Keep current clients satisfied
  • Automate interactions to save time

Plus, a CRM can help you establish strong relationships with potential borrowers, allowing your brand to become more customer-focused. Make sure to also take advantage of lock desk services to help you improve data integrity and lock interest rates on mortgages. This way, you can focus on developing leads to increase your pipeline’s volume and profitability. 

Follow Up

One of the easiest things you can do to grow your mortgage business is to follow up with former and current customers. For example, you can show a potential client you care by reaching out and expressing your gratitude after they submit a mortgage loan application. These types of follow-ups can be done via a phone call or an automated email. The key here is to ensure that you’re top-of-mind as consumers continue to look for the right loan provider for them.

Following up with clients in your pipeline is also important to funnel them through the sales process in an efficient and timely manner. If you don’t follow up, you run the risk of losing a valuable client. When you follow up, always provide a call-to-action, such as a link to your blog or a phone number to discuss the next steps.

Ask Clients for Reviews

Consumers are looking for a brand they can trust, especially when it involves a significant commitment like a mortgage loan. Positive reviews can establish your brand as reputable, which makes all the difference for potential clients.

For instance, if they’re having a hard time choosing between you and a competitor, consumers may look at reviews. A competitor with an average rating of 4.5 stars and multiple happy clients vouching for them will receive more traffic than a business with little-to-no reviews. So, make it a priority to contact former and current clients and start collecting reviews.

If you receive negative feedback, make sure you do not hide it or remove it. Instead, focus on responding to their reviewer’s comment and attempt to resolve the issue. You should also contact them privately in order to mend your relationship.

Moreover, word of mouth continues to be a powerful tool in the mortgage industry. When clients refer your services to their friends, family members, and colleagues, it makes it easier to establish trust and form a meaningful connection. For this reason, ensure you’re always providing top-notch customer service to not sour anyone’s experience with your brand.

Network With Industry Leaders

Don’t be afraid to network with other professionals in your industry, such as real estate agents. A real estate agent can send their clients your way if they need a loan for their property. You can then return the favor by directing clients looking to sell a home or purchase property to your real estate agent friends. That’s what we call a win-win.

By staying committed and providing high-quality services, your mortgage business will grow in no time. Ensure it continues to flourish by implementing the steps above today.

Paolo Reyna | Paolo is a senior at the University of Illinois at Urbana-Champaign, majoring in International Studies with a Latin American emphasis. During the fall semester of 2012, he had the opportunity to study abroad in Peru, which piqued his interest in international growth. He learned about the disparities that impact indigenous peoples, got a taste of Peruvian culture, and improved his Spanish skills. Mitchel interned with the Chicago Council on Global Affairs, conducting research on food security in Latin America, after being inspired by his foreign experience. He wants to work in international development and for a government department, writing legislation. He loves playing intramural basketball and practicing for the Chicago marathon when he is not thinking about current events in Latin America.


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