3 Things To Know About The Super Bowl
Every February, there is an event unmatched and unrivaled in America. It’s a spectacle that is an event unto itself that is part sport, part entertainment, and all about parties that often outshine the game itself.
And that event is The Super Bowl.
The Super Bowl Is The Most Watched TV Event In The US
In the US, a sporting event like no other is watched by nearly half of the 360 million people and viewed by almost 1 billion people globally.
The Super Bowl is the most significant event in American football, having been played since 1967. Coined in the mid-60s by Kansas City Chiefs owner Lamar Hunt, the Super Bowl is the championship between the American Football Conference and the National Football Conference.
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What’s more, it's an exciting time for football fans worldwide as they get to watch the best teams battle it out for the championship title.
The Super Bowl is also one of the biggest eating days of the year for Americans, with many people gathering together to enjoy a meal while watching the game. As a result, and due to the sheer volume of viewers, a typical 30-second ad for products can be some of the most expensive of the year.
The most decorated player ever is the recently retired Tom Brady, who is undoubtedly the most accomplished quarterback in Super Bowl history, having won seven championships out of ten trips to the big game in his career.
He's become such a household name, and his success on the field has made him a fan favorite that imagining a Super Bowl over the past 20 years is nearly impossible without Brady’s name in the discussion.
People watch the Super Bowl casually, some are avid fans, and others are scouring the internet for NFL live odds as they watch the game for an edge when they wager on it.
Whether you're a die-hard fan or just someone who enjoys watching sports, there's no denying that the Super Bowl is an event like no other.
A Super Bowl Party Is The Event Of The Year
Super Bowl Sunday is one of the most anticipated days of the year for many Americans, not just because of the big game.
Super Bowl parties are a great place to gather with friends and family to enjoy some delicious food. In 2020, the National Chicken Council projected that Americans would eat a record-breaking 1.4 billion chicken wings over Super Bowl weekend.
This is an impressive amount of food, but it's not surprising when you consider that according to the United Food and Commercial Workers Union, this Sunday in February is the second-highest day of food consumption in the US, behind Thanksgiving.
Whether you're hosting or attending a Super Bowl party this year, there are plenty of options for delicious snacks and meals. From classic favorites like pizza and nachos to more creative dishes like buffalo cauliflower bites or vegan chili, there's something for everyone at your Super Bowl gathering.
Advertising During The Super Bowl Is As Much An Event As The Game Itself
With over 165 million viewers that watch the game through cable, satellite, and streaming options, the Super Bowl is also one of the most expensive television events of the year, with 30-second commercials costing millions of dollars.
This makes it an excellent opportunity for companies to get their message out and reach a large audience. The halftime show is another big draw for viewers, as some of the biggest names in music have taken part in this event over the years.
The Super Bowl is also known for its extravagant halftime shows, which have featured some of the biggest names in music over the years. Featured artists have ranged from Michael Jackson to Lady Gaga and so much more.
These performances have become a highlight of the event, and something viewers look forward to every year. However, the sheer volume of viewership has made one thing clear: between the game, entertainment, and the commercials: Super Bowl ads are expensive to air.
Super Bowl ads are some of the most expensive advertising spots in the world. As of 2020, a 30-second Super Bowl ad cost $5.6 million, a stark contrast to the $40,000 ads at the first game in 1967.
This is due to the massive audience that the event draws in every year. The viewership for Super Bowl games can reach over 1130-150 million people, making it an incredibly valuable platform for companies looking to increase their revenue and brand recognition.
The advertisements have also become a heavily valued tradition over the years.
Companies like Amazon and YouTube have used their Super Bowl ads to showcase their products and services while entertaining viewers with creative stories and visuals.
These ads often feature celebrities or popular characters that viewers recognize, which helps draw even more attention to them.
Despite their high cost, these ads are still seen as an effective way for companies to reach large audiences and make an impact on potential customers.
About The Authors
Elisa Mueller - Elisa Mueller was born in Kansas City, Missouri, to a mother who taught reading and a father who taught film. As a result, she spent an excessive amount of her childhood reading books and watching movies. She went to the University of Kansas for college, where she earned bachelor's degrees in English and journalism. She moved to New York City and worked for Entertainment Weekly magazine for ten years, visiting film sets all over the world.