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The Washington Independent

SEO Is Simple: Step By Step Guide To Ranking

SEO Is Simple: Step By Step Guide To Ranking

As a matter of fact, SEO is simple. Scaling SEO for our clients from 0 to 200k monthly visitors and beyond: the exact steps you need to do!

Kenzo Norman
Last updated: Nov 17, 2021 | Nov 13, 2021

Table of Contents

As a matter of fact, SEO is simple. Scaling SEO for our clients from 0 to 200k monthly visitors and beyond: the exact steps you need to do!

Online forums and guides abound with information on SEO.

But most of it is unrealistic. You'll need to do a lot of research to figure out what's crucial and what's not if you want to start performing SEO TODAY.

So we decided to make everyone's lives easier by distilling our EXACT client-working procedure into a step-by-step practical guide.

Step 1: On-Page SEO And Technical Optimization

To get a quick and simple summary if you don't already have a tech team, do this:

Make use of WP Rocket. In order to speed up your website, you'll need to install a WordPress plugin called WP Rocket.

SMUSH can be used to compress all of your website's photographs without sacrificing quality. This usually has a huge impact on loading times.

You don't need robots.txt if you don't have any pages you don't want Google to display.

Step 2: Keyword Research

Keyword Research

It's time to determine your SEO strategy once your website is fully optimized.

Doing keyword research is the easiest approach to get started with this.

Create a keyword research sheet first. This will be the central core for all of your content operations.

The sheet can be used to:

Make content a top priority.

Maintain a record of the publishing process.

Get a birds-eye perspective of your website's pages.

Step 3: Make Landing Pages For SEO

It's a lot easier than you might imagine completing this stage. Create a landing page based on the keyword you want to target first. This can be done in two ways, depending on your niche:

To begin, create a generic landing page. Your landing page is basically just a replica of your landing page, with a few tweaks here and there. For example, "project management software" or "project management system" might be good keywords to target if your primary use-case is to manage projects.

For each use-case, create a separate landing page. If each use-case is unique, you should do this. You can think of it like this: if your software can be used to manage both projects and workflows. You'll need two separate landing pages for each keyword in this situation.

Step 4: Create SEO Blog Content

On the other hand, let's speak about content keywords and how to build material that ranks.

Despite the fact that these keywords aren't direct-intent (the Googler isn't specifically looking for your goods), they can nevertheless convert quite effectively. As a digital marketing agency, you may rank for keywords like...

How to generate leads

Marketing SaaS

SEO copy

Then again, anyone interested in learning about lead generation tactics might pay you to teach them.

Step 5: Begin The Link-Building Process

Begin The Link-Building Process

It's likely that links will be the decisive factor in how well or poorly your site performs in a highly competitive market.

If you Google "best VPN," you'll notice that practically all of the top-ranking content articles are nearly identical. All of them are:



Simple to use

properly formatted (to enhance UX)

Step 6: Connect Your Site's Pages

The length of time your visitors spend on your website is one of Google's ranking variables.

Encourage visitors who have already read one article to continue reading the others (or at least browse around your website). Interlinking is used to accomplish this.

Each page on your website should be connected to and from every other page on your site that is relevant.

Step 7: Keep Track Of Your Headline Click-Through Rates (CTRs) And Improve Them

The CTRs of articles are extremely important in determining whether or not they rank.

Keeping track of your Click Through Rates for all of your articles is essential, and if you notice a post that's underperforming, you may experiment with other headlines to see if they boost CTR.


These are just some of the steps you can take in using SEO for your business. Hope you learned a thing or two. Have fun!

Kenzo Norman | Kenzo is a journalist-turned-marketer who is fascinated by how storytelling and targeted marketing can result in content that changes businesses. He is responsible for implementing inbound marketing strategies that help his clients raise brand awareness, generate leads, and gain new customers as an Account Executive. Jason enjoys reading on the beach, tracking down mono records, and playing guitar when he is not working.


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