There is no denying that eCommerce has seen aggressively rising competitiveness over the past few years. By launching and continually improving their online shops, many businesses have embraced the chance to increase their profits.
Retailers must stay up-to-date on emerging trends to be competitive, given the constantly changing customer behavior and expanding technologies. The last few years have seen significant changes in in-store and online buying. In 2023, people's priorities will continue to shift due to human and technological advancements.
So it only makes sense to keep up with the most recent developments in the eCommerce industry. This article will discuss the top trends one needs to consider as an eCommerce business in 2023 & beyond. Let's get going.
Omnichannel shopping is a trend that is more prevalent than ever today. The vast majority of consumers who previously only shopped in-store now use their smartphones to look up things or do product research while they're there. Customers want the option to conduct research online, even if they are currently at a store inspecting a product.
Omnichannel retail requires the creation of a uniform customer experience across all consumer touchpoints. Calls, purchases made on mobile devices, online visits, and in-person contacts are a few examples of these touchpoints.
A customer may use any or all of those channels to interact with your brand prior to making a purchase, and each one should provide a consistent user experience.
A few tactics to boost your omnichannel customer engagement are as follows:
- Personalize the buying experience for each customer.
- Establish connections between physical stores and online channels, including advantages like a straightforward returns process and shipment to a range of locations.
- Support your customers on social media.
- Having a mobile-friendly website is a must.
Social media has already been utilized by brands to boost brand recognition and gain leads. Many eCommerce businesses have started to increase revenues in the previous several years by offering direct product sales through social media platforms. As a result, customers use social media sites on their mobile devices to conveniently search for and buy their preferred goods.
Pinterest, Instagram, Snapchat, Facebook, TikTok, and Twitter are the most well-known social media platforms that support social commerce. Keep them in mind when developing your eCommerce strategy. The time is now to increase sales if your eCommerce store does not already leverage one of these social media networks for social commerce.
Automation is undoubtedly a necessity for businesses today. Following are the top avenues where you can use automation in eCommerce:
Today, many firms automate their purchasing and sales processes to increase efficiency and save time spent on sales activities. Automation of customer support and experience also receives major investment. You can trust a solution like Drip CRMfor this purpose.
Businesses can use this tool to monitor which consumers are active, add them to email lists, and automatically collect customer feedback after each transaction. eCommerce businesses are also automating the process of tagging and segmenting customers depending on their traits or geography.
For time and financial savings, businesses are experimenting with automated marketing. Following are some prevalent examples of how they are automating their marketing efforts in 2022.
- Social media posting
- Welcome emails
- Engagement emails
- Emails for birthdays and anniversaries
- Out-of-stock emails
- Back-in-order emails
Shopping for used and pre-owned goods online is becoming more popular, partly because of interest in sustainability and partly because rising inflation is pressuring people to find methods to save money.
Online sales of used goods are particularly popular in the apparel, books, shoes, and bag categories. When looking for pre-owned discounts, many shoppers immediately head to second-hand markets like eBay and PoshMark.
Give your eCommerce business an edge over the competition by adopting these trends in your eCommerce strategy. Results will come sooner than you would anticipate.