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How to help your business make more money with technology

How to help your business make more money with technology

With technology constantly evolving, there is an increased demand for innovation and technology. This has led to a spike in eCommerce, which means more sales for businesses! Unfortunately, doing things the same way they have been done is not always the best course of action when it comes to marketing.

Habiba Ashton
Jul 22, 2021

Table of Contents

With technology constantly evolving, there is an increased demand for innovation and technology. This has led to a spike in eCommerce, which means more sales for businesses! Unfortunately, doing things the same way they have been done is not always the best course of action when it comes to marketing. However, you can do many things as a small business owner that will help your company make more money. In this blog post, we will go over some of the best ways that your business can use technology to increase its revenue. In addition, we'll talk about how you can better utilize websites like Facebook or Twitter as well as digital marketing strategies like SEO or PPC ads.

Social Media

Keep up with technology by continuously checking out the latest innovations. The newest technology will help your business keep ahead of the competition, so make sure to stay on top of it. Utilizing websites like Facebook or Twitter as a way to promote sales for your company's products or services is a great place to start! You can create engaging content that really connects with people, which will help increase brand recognition and more customer inquiries about what you have available. This is especially important if you are currently trying to build up your client base - these sites also allow for quick and easy promotion without having cost many resources at all!

You can also utilize platforms such as Facebook or Youtube to boost your ads so they'll reach a wider audience. These social media platforms will post your ad on relevant customers' news feeds and ensure you get as much exposure as possible by paying for small campaigns.

If you want even more significant results from social media posts, utilize a strategy called 'engagement marketing'. What this means is that you will want to create content that is relevant to your audience. For example, if they are interested in a specific topic, like technology or sports, post about it! You can also offer incentives for them to follow your company on social media sites and engage with what you share there.


SEO or PPC ads allow businesses to get their products out into the world by targeting potential customers who might be looking for something similar. There's no way of telling how much exposure an advertisement may give, so why not try both? With each campaign running at different costs depending on goals, this allows companies more flexibility and freedom when planning budgets. You can also promote sales through newsletters! By sending out regular emails with links or information about deals or products, you can help generate interest in what your company has to offer. This is an excellent way for customers who might not have intended to buy something from you to reconsider and make a purchase. That chain of thought was only brought along because they received an email with information about it!


The website you have plays a vital role in your business. If the website is a critical component of your marketing plan, it would be recommendable to invest time and money into creating something that people will want to visit regularly because it increases customer loyalty and boosts potential revenue. Here are some suggestions on what can be done with website design. First, it would be wise to have a mobile-friendly website, so customers don't get frustrated trying to access content from their phone or tablet. You may also need to make sure there's enough space for images and product descriptions. Include social media links like Facebook pages, and Twitter handles throughout the website so visitors can find more information about your company instantly. You can also utilize virtual mailbox web access services on your website if you’d like to go the extra mile and include detailed information about your business.

If you don't already have a website for your business, then you have two options of getting one. Option one is contracting a software development company to build your website for you exactly the way you want it. These software developers know how to code in a way that gives you precisely what you need for your business, with all the bells and whistles included. Alternatively, you can build your own website or online store using platforms such as WordPress or Shopify. These platforms do all the coding for you and allow you to create a really great website without needing to have all the knowledge required yourself.

By utilizing the above tech-enabled tools, you'll be helping your business to acquire more customers and make more money in no time!

Habiba Ashton | BCS Growth Fund (Israel) L.P., a private investment fund specializing in investments in technologically focused businesses with high growth potential, employs Habiba as an analyst. Mrs. Ashton served as an analyst and information manager at the Israel International Fund, the first Israeli venture capital fund designed specifically for Japanese corporate investors, prior to joining BCS. Habiba graduated with honors from Israel's College of Management with a B.A. in Business Administration.


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