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What Is The Usage Of Similarweb? Company Overview, Usage, Chrome Extension, Alternatives

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Similarweb is a digital intelligence supplier for enterprise and SMB customers. The platform delivers online analytics services and provides users with data on the web traffic and performance of their clients and rivals.

Similarweb Company

Or Offer launched the firm in 2007 in Tel Aviv. It also attracted worldwide media and investors when it won the inaugural Israeli SeedCamp in 2009. Yossi Vardi and Docor International Management led the $1.1 million Series A financing. Later that year, SimilarSites, a browser extension that helps users locate similar sites, was launched.

  • On September 24, 2013, the firm closed a Series B financing with current investor Docor International Management.
  • On February 24, 2014, Naspers, the South African media powerhouse, led an $18 million Series C financing of Similarweb. Within a month, Similarweb used some of the funds to acquire Israeli early-stage business TapDog for a few million dollars in stock and cash.
  • It raised $15 million in November 2014 in a Series D investment. Similarweb purchased Swayy in July 2015.
  • On December 10, 2015, Similarweb announced the acquisition of Quettra, a Silicon Valley mobile intelligence business.
  • In July 2017, the firm announced a $47 million funding round headed by Viola Group, Saban Ventures, and current investors.
  • Similarweb went public on the NYSE in May 2021, valued at $1.6B.
  • Similarweb earned the title of "Best Alternative Data Provider" at the Hedgeweek Americas Awards in October 2021.
  • It bought Ambee in November 2021 to expand its mobile user data sets.
Product and solutions by similarweb on similarweb site
Product and solutions by similarweb on similarweb site

COPYRIGHT_WI: Published on https://washingtonindependent.com/ebv/similarweb/ by Jaya Mckeown on 2022-01-28T08:19:15.161Z

Similarweb Usage

Similarweb is the ultimate competitive digital intelligence tool. It gives you a comprehensive 360-degree perspective of your industry, rivals, and consumers.

Any website's traffic and essential data, such as engagement rate, traffic ranking, keyword ranking, and traffic source, may be accessed.

This data technique includes four basic steps:

Data collection: SimilarWeb claims to have built the most diverse data universe in the market, with variability retained across nations, sectors, user groups, and devices.

Data synthesis: It cleans, matches, and synthesizes data to prepare for the modeling step.

Data modeling: To offer an accurate representation of the digital world across time, the data is put to use via machine learning calibration and prediction models.

Data delivery: The intelligence engine of SimilarWeb produces valuable insights, while the API aids in making smarter judgments.

Similarweb Extension

Similarweb's free ranking data and digital intelligence pale in comparison to Alexa's Traffic Rank extension. Use your browser's toolbar to access all of similarweb.com's features. You may receive detailed statistics for each website you visit with a simple click.

Here are the features of this extension.

The user interface of Similarweb Extension
The user interface of Similarweb Extension

Website Rank

With this website traffic analysis tool, you can see how a certain website ranks internationally, in a specific country, and in its category.

Visits Over Time

From the number of visitors a website receives overtime to its bounce rate, find out all you need to know. The plugin from Similarweb is an all-in-one website checker that also displays the number of pages visited per session, monthly website visits, and a user's average time.

Geography

Do you want to know where people are coming from when they visit a website or use an app? At a glance, the top nations driving website traffic, as well as the proportion of visits from each, are visible at a glance. A thorough breakdown of website traffic rankings is available for a more in-depth examination.

Traffic Sources

Get an overview of the many types of traffic sources that direct visitors to a certain website. For a better understanding of how visitors enter a website, the add-on delivers granular data such as direct, search, email, social, referrals, and display advertisements.

Similarweb Alternative

Here are the top 10 alternatives to the Similarweb.

  • Semrush
  • Ahrefs
  • Alexa
  • SpyFu
  • Moz Pro
  • Ubersuggest
  • SE Ranking
  • Serpstat
  • ZoomInfo
  • Adapt

Is There A Free Version Of Similarweb?

Yes, Similarweb Free virion is also available. It is the ultimate competitive digital intelligence tool. It gives you a comprehensive 360-degree perspective of your industry, rivals, and consumers. Any website's traffic and essential data, such as engagement rate, traffic ranking, keyword ranking, and traffic source, may be accessed.

How Much Does Similarweb Cost?

SimilarWeb Pro subscriptions cost is between $199.00 and $799.00 per month.

Conclusion

Overall, SimilarWeb is a complete website analysis tool that may assist you in gaining insights into rivals' traffic, identifying new collaboration prospects, and researching travel trends in specific locations as well as globally. SimilarWeb is one of the few data sets of its sort on the market, allowing you to discover major niche players and adjust your marketing plan appropriately.

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About The Authors

Jaya Mckeown

Jaya Mckeown - Jaya moved to Boston from New York to pursue a master's degree in corporate communications at Emerson College. This experience, combined with her undergraduate degree in psychology and teaching, has equipped her with valuable skills that she employs on a daily basis in real estate negotiations, homebuyer and seller education, and successful promotion of the team's listings. Jaya's clients often characterize her as meticulous, proactive, and enjoyable to be around.

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