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Top Luxury Fashion Brands On Instagram 2022


Scrolling through Instagram is a literal sensory explosion. Models? Check! Fashion? You got it! This article explores the aspirational aspect of luxury fashion brands on Instagram.

A world that appears extremely far from our everyday lives but which everyone can access through Instagram. Yes, indeed! Interestingly, luxury goods companies once shied away from social media.

Not to mention powerful social media networks like Instagram. It was widely believed that these channels would dilute prestige and democratize a sector that had been built by compartmentalizing itself from the masses.

All of these Maisons agreed that too much visibility and accessibility would hurt their image and, by extension, their business.

It did not take long, however, for Instagram marketing to gain traction as a business practice, and luxury fashion brands on Instagram had no choice but to join the trend.

COPYRIGHT_WI: Published on https://washingtonindependent.com/ebv/luxury-fashion-brands-on-instagram/ by Jaya Mckeown on 2022-10-24T11:17:12.025Z

As it turns out, their presence was being asserted without them by vociferous and influential consumers. However, luxury clothing brands prefer to steer the conversation. If they wanted to maintain control, they needed to seize the narrative.

A girl wearing a skin-colored dress
A girl wearing a skin-colored dress

Luxury Instagram Clothing Brands 2022

Sincerely, Tommy

Sincerely, Tommy is located in Bedstuy, but its influence on Instagram is unparalleled. The store carefully chooses items from indie designers and its own label to make simple pieces with a hint of '90s style.

Paloma Wool

The Instagram page of Paloma Wool makes you feel like your closet is missing something. The page will be a constant source of ideas, from funny virtual videos to creative ways to wear sweaters.


Staud is one of the first brands that comes to mind when we consider "Instagram Fashion." Part of the brand's popularity comes from its use of social media and its fun, but wearable, designs.

Andrea Iyamah

Andrea Iyamah is one of the few swimmers listed on this page, but for good reason. Each captivating post induces an immediate desire to DM for a purchase.


In addition to beautiful photos of their products, Everlane's account has photos of customers wearing their clothes, photos of travel that make you want to go there, and suggestions for food and art spots in different cities.


Teva's Instagram feed exemplifies how it is possible to modernize a brand without losing the essence of what made it successful in the first place. Their feed features customer-generated images of their sandals in the wild, as well as sleek images of their new styles.


Zara has made a name for itself by imitating the marketing of pricier, luxury brands, and its Instagram feed is no different. Their Instagram looks like a high-fashion magazine because it has editorial photos of both men's and women's styles.

People Also Ask

Gucci is the most popular luxury fashion brand.

What Is The Top 10 Luxury Brand?

  • Chanel.
  • Cartier.
  • Hermes.
  • Gucci.
  • Ferrari.
  • Rolex.
  • Dior.
  • Guerlain.
  • Louis Vuitton.
  • Porsche.

Which Luxury Brand Has Most Followers On Instagram?

Louis Vuitton, which is known for its high-end handbags and luggage, came in third with 49.1 million Instagram followers.


The traditions of refined craftsmanship and premium designer reputations were given a modern digital twist, infusing contemporary luxury fashion brands on Instagram with a fresh visual perspective. It's an entirely new way to present their universe, and their brand has not suffered as a result, on the contrary.

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About The Authors

Jaya Mckeown

Jaya Mckeown - Jaya moved to Boston from New York to pursue a master's degree in corporate communications at Emerson College. This experience, combined with her undergraduate degree in psychology and teaching, has equipped her with valuable skills that she employs on a daily basis in real estate negotiations, homebuyer and seller education, and successful promotion of the team's listings. Jaya's clients often characterize her as meticulous, proactive, and enjoyable to be around.

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