Travel blogging may seem like a competitive niche to get into, but you would be surprised just how much traffic spreads out in this niche. Like someone that enjoys digesting news from various sources, those that like reading travel articles also tend to bookmark multiple sources. Therefore, as long as you build an attractive, well-written, and informative travel blog with up-to-date information, there is no reason why you can’t grab your share of this traffic and have your website bookmarked too!
In this guide, we will look at several steps to becoming a successful travel blogger in 2021!
The first step to becoming a successful travel blogger is to create your travel blog! This actually isn’t as difficult as it may seem, and you don’t need any web design or coding skills in order to create your website. There are countless drag and drop website builders out there that allow you to create a blog quickly and effortlessly. These website builders offer a variety of blog templates for you to choose from, and you can customize them to fit your style, needs, and personality. They even have templates that are specifically meant for travel blogs, so look around and you'll definitely find one that suits you!
You should also start thinking about what exactly you want to write about in your travel blog. Are there specific destinations you want to cover? Are you writing about family travel? What is the tone of your blog? Are you going for a more professional tone or a laid-back and humorous tone? All of these things will determine the way you will want your blog to look and what sections you want to include.
The second point to make is helping people find content specific to the topic they are looking for. Categories are great for covering different countries and/or continents. For instance, if you took a trip to Southeast Asia and visited several countries there, then you can have the parent category as ‘Southeast Asia’, and the sub-categories ‘Thailand’, ‘Malaysia’, ‘Singapore’, and so on. Another way some travel bloggers break up categories on their blogs is ‘Island Breaks’, ‘City breaks’, ‘Adventure Holidays’, and ‘Countryside Trips’. In this case, the blogger is not categorising by location but the type of holiday you can go on.
However, what happens if you want to use both countries and type of holiday? This is where tags come into the equation. You can keep your country category strategy, and then use tags for the type of holiday. Now your site visitors can search by location or holiday type. You can then use the menu and your homepage to create an index of sorts and the internal links attached to the menu options or boxes on your home page will lead to categories and tags!
Understanding how to organise a blog is important for success because in the travel niche you will have plenty of blogging competition.
You probably do not need us to tell you, but it's worth mentioning, regardless. People expect to see plenty of images of the locations and topics you are blogging about. If your readers are met with walls of text, there is not much inspiration or proof you visited the location for that matter. You will need to find a suitable strategy to display images on your sites such as interactive sliders, images that accompany paragraphs or break up text, and dedicated galleries too!
Next, you need to make sure your images do not slow your website down. Images that are too large will crush your page load speed and this could deter people from sticking around while they wait for the images or page to load. Use JPG images where possible and not PNG. Also, invest in an image optimization tool to reduce the size of the images without affecting the quality!
For videos, we recommend starting a YouTube channel. By doing this, your page speeds will become a lot faster, and your video will play more smoothly. Why? Because you will use the power of high-tech and limitless YouTube servers. While if you upload videos to your hosting server, you could use up data storage which may cost you extra to increase. Furthermore, if you are using shared hosting servers to save costs, they are generally not great at processing video!
There is nothing worse than reading poorly written and sporadic content. Your travel website is a place where people are coming for inspiration and if your content is rushed, misspelled, or the grammar is not up to scratch, there is a chance most readers will not bookmark your travel blog. Now this is a challenge because proofreading content is not as easy as it sounds. There are times you will proofread once, then read through the article again and find more errors you missed. By nature it takes at least 4 proof reads to get your content up to scratch!
It’s the same as if I wrote the word ‘tourist sight’ instead of ‘tourist site’ or ‘there’ when I meant to use the pronoun ‘their’. However, a decent writing tool like 'Grammarly' or ‘Pro Writing Aid’ will spot most of these errors while ‘Microsoft Word’ doesn’t do a great job of this. However, combine the spelling and grammar checks on ‘Word’, ‘Pro Writing Aid’, and ‘Grammarly’ and after a proofread and fixes, then a final proofread, you can be confident you will deliver high-quality content!
Successful travel bloggers understand that their goal is to deliver information while also adding a creative touch to your writing. As such, your content should both inform and inspire. However, if your content only inspires, you could lose out on a target audience purely looking for information. Why let this happen when you can kill two birds with one stone.
Therefore, organisation of information is key:
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