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The Washington Independent
The Washington Independent

4 Basic steps to scale your business internationally

4 Basic steps to scale your business internationally

Scaling your business is often a daunting task. It becomes even more difficult when you find out that you need to do it internationally, on top of the regular expansion process.

Thomas Dixon
Oct 13, 2021

Table of Contents

Scaling your business is often a daunting task. It becomes even more difficult when you find out that you need to do it internationally, on top of the regular expansion process. The four steps we'll describe in this article provide a tried and tested approach that will allow you to plan and scale your business for international markets while focusing only on the most vital aspects of your expansion.

Know that you're ready to expand overseas

Scaling a business is a big task that requires a lot of energy and effort from the owner(s). Before you start looking at the stage your company needs to be in, ask yourself if it's really necessary to go international. Finances, staff, and time are all factors that need to be taken into account before scaling your business. 

Make sure you're able to afford the changes you want to make before taking on new markets. Make sure that your tax affairs are in order. International expansion can be very taxing on your business financially, so get this sorted beforehand, is a great resource. By making this decision before you start moving forward, you will be able to make sure that your business can handle it. If you are ready for this step, then move on to the next section.

Research your market

Before you start researching your competitors, find out about the market conditions in other countries. You need to know if there is a demand for what you are offering and if you are able to fulfill it. This research should also include the key obstacles that need to be dealt with when entering a new market in order to succeed.

Determine your competitors

Once you've done some initial research about the market conditions, you need to do a more in-depth analysis of your direct competitors. Company profiles and financials can be found online, but this is often not enough as plenty of information is still kept "off-record." To learn more about your competition's business strategy, make sure to talk with current or former employees. This will help you figure out the next steps in effectively entering the market.

Find a suitable time for your company to enter the market

If you've done thorough research about your market and competitors, you'll have a good idea of when your company is ready to make a move. This is also a sensitive topic, as different markets have different peaks and troughs in terms of sales. In addition, every business operates on its own internal calendar that may not be focused around the New Year or Christmas holidays. That's why you need to figure out when it's best for your business to expand overseas and stick with that time period as much as possible.

One step at a time

These four steps should set you on a fast track towards expansion overseas without being overwhelmed with trivial matters. Make sure you have a detailed plan and a steady pace that will allow you to go international without sacrificing the well-being of your business at home.

Thomas Dixon | He creates the ideal marketing experience by connecting online brands with their target audiences. He recently completed a research paper on consumer conversion and took part in a community project on SEO optimization. Thomas is working on his Bachelor of Arts in Communications and plans to intern in an online marketing department soon.


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