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AI In Marketing - Using AI Can Help Marketers Reach Their Customers


Today's marketers are constantly searching for novel approaches to identify and attract their target audience.

However, in the fast-paced and ever-changing world of digital marketing today, it is becoming more difficult to reach your target audience and achieve results.

Here comes AI in marketing.

Numerous businesses, as well as the marketing teams that support them, are increasingly employing intelligent technology solutions to improve operational efficiency and customer experience.

Using these platforms, marketers can obtain a more nuanced and comprehensive picture of their target consumers.

COPYRIGHT_WI: Published on https://washingtonindependent.com/ai-in-marketing/ by William Willis on 2022-07-15T22:33:18.402Z

This method can then be used to increase conversions while simultaneously reducing marketing staff effort.

What is Artificial Intelligence (ai) in Marketing

What Is Artificial Intelligence Marketing?

Artificial intelligence marketing (AI Marketing) is a method for predicting your client's next step and enhancing the customer journey by combining customer data with AI principles such as machine learning.

A hand using mobile phone with floating icons
A hand using mobile phone with floating icons

Marketing based on artificial intelligence makes automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing activities.

AI is frequently employed in marketing campaigns where speed is a key factor.

AI solutions use data and consumer profiles to understand how to effectively engage with clients, then automatically send them personalized messages at the optimal time, ensuring maximum productivity.

Numerous modern marketers employ AI to augment their marketing teams or to carry out more tactical tasks that require less human finesse.

Core Concepts Of AI In Marketing

A hand using phone, a laptop, and coffee mug
A hand using phone, a laptop, and coffee mug

Every day, technological advancements are made.

In a few years, a great deal could change, especially in terms of artificial intelligence technology.

The same holds true for marketing applications employing artificial intelligence.

By automating tasks, AI can help businesses increase their productivity.

According to Accenture, the use of AI may result in a 40 percent increase in corporate efficiency.

This not only saves time and money, but also enables your company to focus on improving the customer experience as opposed to wasting time transferring data between spreadsheets.

AI could also aid in the reduction of marketing operations errors.

As long as there is supervision and instruction, artificial intelligence is capable of performing specialized tasks more efficiently than humans.

When AI failed to produce the desired results, human error was frequently involved in setting up the program with sufficient data, or it was employed in a manner that was not intended.

Because AI can significantly accelerate the process of marketing campaigns, reduce costs, and increase efficiency, it is much more likely to yield a greater return on investment (ROI).

Components Of AI In Marketing

The following AI in marketing components are the leading solutions for bridging the gap between massive amounts of collected consumer data and actionable next steps that can be used in future campaigns:

Machine Learning

Machine learning is powered by artificial intelligence and employs data-analyzing and self-learning computer algorithms.

Machine-learning devices analyze new data in the context of relevant historical data, which can inform decisions based on what has or has not worked in the past.

Big Data And Analytics

The rise of digital media has resulted in a deluge of big data, enabling marketers to evaluate their efforts and allocate value across channels more precisely.

This has also resulted in an overabundance of data, as many marketers struggle to determine which data sets are worth acquiring.

AI Platform Solutions

Effective AI-powered solutions provide marketers with a centralized platform for managing enormous data volumes.

These platforms may generate valuable marketing information about your target audience, enabling you to make data-driven decisions regarding how to approach them effectively.

Benefits Of Leveraging Artificial Intelligence (AI) In Marketing

Increased Campaign ROI

Using AI correctly, marketers can transform their entire marketing campaign by extracting the most valuable insights from their datasets and acting on them in real time.

AI tools can assess the most effective ad placements and determine how to allocate budget across media channels in order to engage customers more consistently and maximize campaigns.

Enhanced Marketing Measurement

Numerous organizations struggle to keep up with the volume of data generated by digital initiatives, making it difficult to attribute success to specific initiatives.

Dashboards powered by artificial intelligence provide a more comprehensive view of what is working so that it can be repeated across channels and funds can be allocated accordingly.

Make Decisions Faster

In marketing, AI is capable of performing tactical data analysis faster than humans and utilizing machine learning to draw immediate conclusions based on the marketing and consumer context.

This enables team members to spend more time on strategic projects, which can then be used to guide AI-enabled marketing.

Instead of waiting until the conclusion of a campaign, marketers can use real-time data to make smarter media decisions.

Examples Of AI In Marketing

Search Engines

Google and Bing have utilized AI for many years.

In 2015, Google introduced RankBrain, which employs machine learning to provide more relevant search results.

Bing launched Intelligent Search in 2017 to provide more comprehensive answers and images in response to user queries.

Semantic search and natural language processing aid users in locating more relevant information on search engine results pages, even if their queries are misspelled or too broad.

Email Personalization

Artificial intelligence can support the personalization of email marketing.

In marketing, AI provides advertisers with useful information and makes use of historical subscriber behavior data to produce more targeted and pertinent communications.

In an email, marketers may use NLP technology to modify the following:

  • Subject lines, calls-to-action, and body copy
  • Product suggestions
  • Workflows for automating email
  • Drip marketing campaigns


Chatbot infographics
Chatbot infographics

Chatbots use NLP to simulate human conversations through text.

They simplify conversations, provide coverage 24 hours a day, seven days a week, and free up social media and community managers' time to focus on more complex discussions.

In the following ways, chatbots can assist marketers:

  • Make specified material available to users.
  • Help with customer service
  • Create new leads

Product Pricing

AI-based dynamic pricing is becoming a science.

Companies use data to evaluate demand and competition, and then use this information to make real-time price adjustments.

This system can also predict how much a buyer is willing to spend on a product by utilizing data.

With this information, AI in marketing may compare a retailer's price to those of its competitors in order to determine its standing.

Their third-party merchants frequently use algorithmic pricing to compete, allowing customers to obtain the best price.

Recommender Systems

From Amazon to Netflix, AI-driven recommendations are pervasive.

Based on a combination of past user behavior and personal preferences, predictive algorithms can recommend content and products.

AI could also save retailers time by eliminating decision fatigue and the need to manually scan product pages.

People Also Ask

What Does AI Stand For In Marketing?

Artificial intelligence (AI) in marketing is the process of using data models, mathematics, and algorithms to generate actionable insights.

In the future, marketers will use AI-derived insights to determine campaign expenditure, strategy, and content selections.

How AI Will Affect Marketing?

By assisting marketers with data collection, identifying new customer categories, and creating a more unified marketing and analytics system, AI can improve consumer personalization and precision in ways that were previously impossible.

What Is AI In Digital Marketing?

AI is capable of building simulation models and customizing shopping procedures by interacting with virtual assistants and making suggestions based on machine learning technologies.

Numerous businesses use artificial intelligence to communicate with consumers.

Is AI Good For Marketing?

AI aids marketers in gaining a deeper understanding of their customers and enhancing the customer experience.

AI-enabled marketing enables marketers to construct a predictive customer analysis and design more targeted, individualized customer journeys, thereby increasing the ROI of each customer interaction.


With more choices for consumers and more ways to get in touch with them, the need for personalized customer experiences and the types of marketing materials will grow at the same time.

Because of this, we think AI will be around for a long time.

In the end, creativity and innovation will show how important AI is in marketing technology.

When companies combine different technologies, they can outperform other market leaders for years.

To bring your company up to date and keep it relevant and competitive in the market, you need to know what is already being used.

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About The Authors

William Willis

William Willis - William Willis is a freelance writer and social media manager who specializes in assisting finance professionals and Fintech entrepreneurs in growing their online audience and attracting more paying customers. William worked as a bank teller and virtual assistant for financial firms in the United States and the United Kingdom for six years before beginning her writing career. William is a strong force in the workplace, inspiring others to work hard and excel with his optimistic attitude and boundless energy. He enjoys hiking, crocheting, and playing video games with his children in his spare time.

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