The Church of Jesus Christ of Latter-day Saints -- aka the Mormon church -- is running a mega ad campaign in nine mid-sized and mostly non-coastal American
“„There is a history of Americans persecuting Mormons, and they’re a bit touchy about getting run out of everywhere they were until they ended up settling beside a giant dead salt lake, so working on their brand is understandable. But (in addition to incredibly expensive mission work) this could also be damage control for the messy press they got for bankrolling the anti-gay marriage campaign in [California].