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Target Paying For Support of Anti-Gay Candidate

The Minnesota gubernatorial primary is today, but the Target Corp. controversy continues. To recap, Target made $150,000 in independent expenditures on behalf

Anderson Patterson
News
Last updated: Jul 31, 2020 | Aug 10, 2010

The Minnesota gubernatorial primary is today, but the Target Corp. controversy continues. To recap, Target made $150,000 in independent expenditures on behalf of Tom Emmer, the GOP favorite who’s been linked to anti-gay groups, and the company came under fire when those payments became a matter of public record. Now it looks like Target is trying to make amends:

To extricate itself from the public relations nightmare, sources said, Target is negotiating with the Human Rights Coalition to close the book on its clumsy foray into partisan politics.

According to sources close to the talks, Target is being urged to match the $150,000 it gave to finance pro-Emmer ads through the pro-business group MN Forward with another set of donations to pro-gay-rights candidates and groups in Minnesota. Gay rights supporters also are pressing for a national charitable donation.

And Best Buy may be next, although Politico notes that company has managed to avoid the same level of outrage over its own $100,000 contribution to the pro-Emmer ads.

Target CEO Gregg Steinhafel had also previously sent a letter to his employees apologizing to those were offended by Emmer’s stance on gay rights. He announced that Target will be reviewing the process it uses to determine its political activity — something there can be little doubt countless other companies are doing in the wake of the scandal as well.

Anderson Patterson | Anderson is a video editor and developer who believes in the power of visual organization. He recently graduated from the University of Washington, where he concentrated on post-production during his studies. He was first exposed to the mystical world of visual art creation while watching his father edit advertisements when he was a child, and he has been working towards his dream of becoming a video editor ever since.

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