MoveOn’s Anti-McCain Ad Reaches Out to Women
In other McCain ad news, MoveOn.org is continuing its anti-McCain campaign with its second TV spot since last week — in addition to a viral web ad the liberal 527 group co-sponsored with Planned Parenthood. MoveOn.org is partnering with the American Federation of State, County and Municipal Employees to air the spot on cable in Wisconsin, Ohio and Michigan, according to The Caucus.
In the spot, titled "Not Alex," a young mother — her hair unkempt, perhaps from lying awake at night, worrying about the fate of her baby boy under a McCain presidency — gushes over her son, then looks into the camera and asks McCain if he was counting on him when he said he would stay in Iraq for 100 years.
"Because if you were," she says, her voice cracking. "You can’t have him."
Production Notes: According to MoveOn.org:
Our new Iraq ad is the most effective ad we’ve ever put together. This isn’t your average political ad–it lays out the truth about McCain’s Iraq policy in a personal and compelling way. We just got the results back and polling shows that voters found it to be more persuasive than any other ad we’ve tested before.
That’s really not surprising. Implying that a cute baby will be shipped off to combat and potentially killed is perfect for stirring up anti-war sentiment among, say, women — which just happens to be the demographic McCain and his Democratic opponent, Sen. Barack Obama, are agressively courting in the wake of Sen. Hillary Rodham Clinton’s exit from the race.