• News
  • Celebrities
  • Finance
  • Crypto
  • Travel
  • Entertainment
  • Health
  • Others

The Gimmick Candidacy

The Christian Science Monitor’s Jimmy Orr has a piece today asking what could the McCain campaign possibly have left up its sleeve, after two months of surprises?

With exactly five weeks to go before voting day, who knows what the McCain campaign is going to try next? August and September have been anything but boring. And with a poll showing Barack Obama won last Friday’s debate, the prospect for an even more interesting October seems likely.

The American electorate has been on a roller coaster of surprises from Team McCain, including the selection of a complete unknown as John McCain’s running mate, portraying Barack Obama as the next Messiah, featuring Paris Hilton and Britney Spears in campaign ads, high-profile media cancellations, suspending his campaign, and calling for the postponement of the debate.

These were planned tactics. The list doesn’t mention the dramatics of a hacked email account, a senior campaign official questioning her own candidate’s credentials (twice), and a disastrous television interview which could singlehandedly resurrect Saturday Night Live.

If this was all in the Republican nominee’s Fall playbook, one wonders if the campaign secretly dumped campaign managers Rick Davis and Steve Schmidt and elevated Charles Barkley to steer the ship.

Without explicitly saying so, Orr has nicely illustrated the McCain’s gimmick-based campaign strategy.

With the notable exception of the debate — in which he had no choice — McCain has all but abandoned trying to create a cohesive narrative for why he should be elected, in favor of a series of high-profile stunts.

McCain does talk about policy, to be sure, but the financial crisis has made clear that the campaign has a problem with object permanence. For example, whatever happened to the “Mortgage and Financial Institutions Trust” he was touting last week?

Sen. Barack Obama may not be talking about policy any more than McCain, but his campaign narrative is well-established, and a lot of people are buying it. McCain’s presidential bid appears to be tied to the belief that the American public’s attention span is so short that if he can keep his name in the headlines by periodically do something outrageous or unexpected, he can stay in the game until November.

But are gimmicks enough to win an election?

Discussion & Comments (0)

    Recent Articles

    • Things You Should Know about North America

      Things You Should Know about North America

      Get to know more about North America.

    • Eurovision 2010 Paula Seling Unpredictable Contest

      Eurovision 2010 Paula Seling Unpredictable Contest

      Paula Seling's experience on the Eurovision stage led her to declare that "Eurovision is an unpredictable contest". Which may explain the success of the young Lena from Germany, about whom the predictions before the event did not offer much chances for victory.

    • VIPRow.me - The Best Sports Streaming Website Today

      VIPRow.me - The Best Sports Streaming Website Today

      Have you ever contemplated creating a user-friendly site dedicated to sports-related free live streaming channels?

    • Learn How To Download, Install, And Use The Xnxubd 2022 Frame App

      Learn How To Download, Install, And Use The Xnxubd 2022 Frame App

      XNXUBD 2022 Nvidia users are able to watch thousands of videos and other contents online. XNXUBD 2022 Nvidia New is a piece of software that enables people to watch videos online without having to pay for memberships. On a graphics card, the XNXubd also provides some of the best gaming and virtual reality experiences.

    • Xvideostudio Video Editor Apk Free Download For Pc Full Version In 2022

      Xvideostudio Video Editor Apk Free Download For Pc Full Version In 2022

      A new edition of the Video Editor Apk for xVideostudio.Video Studio has all the latest features, including support for multiple video download formats in HD, FHD, and even 4K resolutions.

    • 9 Best Lotion For Masturbation - Popular Choice For 2022

      9 Best Lotion For Masturbation - Popular Choice For 2022

      Masturbation is a common activity for men and women. It's a natural and risk-free way to explore your body, experience pleasure, and release sexual tension.

    • Reasons Why You Need To Stop Watching Movies From Sflix

      Reasons Why You Need To Stop Watching Movies From Sflix

      Without having to sign up or pay anything, you can watch movies online for free with SFlix. It has more than 10,000 movies and television shows.

    • Coi Leray Mom And Dad's Family History & Wife, Explained

      Coi Leray Mom And Dad's Family History & Wife, Explained

      Coi Leray Collins (born May 11, 1997) is a rapper from the United States. Leray started publishing songs to SoundCloud in 2014, and in 2018 she released her breakthrough track "Huddy" as well as her first mixtape, Everythingcoz.

    • Listen And Download Music On MyFreeMP3 For Free

      Listen And Download Music On MyFreeMP3 For Free

      Are you in a bind and looking for a place to obtain free mp3 songs? Never again will you need to bother, since this article has everything necessary to obtain your solution. Download free music from MyfreeMP3.com, one of the world's most popular websites.