Rep. Tom Perriello Focuses on Job Creation in His First TV Spot
Rep. Tom Perriello, a freshman Democrat from Virginia’s 5th Congressional District, is facing a tough re-election campaign. Not only does he hail from a conservative district — McCain won with 51 percent of the vote in 2008, and Bush won in 2004 and 2000 with healthy margins — but he has been an incredibly reliable Democrat, voting with his party 90.1 percent of the time, including votes for major bills like cap-and-trade and health care reform.
In an effort to gain a head start over his Republican rival, state senator Robert Hurt, Perriello has fired his first serious shot in his re-election campaign, releasing a television spot that trumpets job creation while downplaying his party ID:
There is a real question about whether Perriello can overcome his district’s conservatism, considering his liberal voting record. But if his remaining ads are as good as this one, he might not have too much trouble. This is pitch-perfect political messaging; Perriello pairs his message with humor and concrete images of job creation. Viewers will walk away from this ad knowing exactly what Perriello has done, without necessarily associating him with liberals or the Democratic Party. You can watch a longer version of the spot here, where he emphasizes his independence and distance from “federal lobbyists.”