From the Mind of a Sanford Aide

“„

This is a sad day for everyone who knows and is friends with the Sanford family. Mark, Jenny, and their four boys are some of the best people you could ever know, and it was gut-wrenching to watch today’s press conference because nobody – nobody – saw this coming. This would be tough enough to deal with for a normal family, let alone a very public family that’s going to have this story on the front page of tomorrow’s newspaper and leading every newscast.

“„

Taking off my Sanford hat for a minute and looking at this from a crisis communications role, this will definitely cause considerable short-term public relations damage, but this will eventually fade into the background. While a handful of questions remain outstanding, this only festers and continues to worsen if there’s some remaining issue of malfeasance, and I believe Sanford put that to rest in his press conference. The media storm will be painful to weather in the short term, but it will pass. What the Governor has to do now is show that he is a steady-hand at the wheel when it comes to his official duties and start working on repairing his home life.