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Can the Coen Brothers Sway Jeremy Starks?

Its a clean coal culture war. Last week, the Coen Brothers, Hollywood wise guys with a dozen feature films to their credit, released a satiric 30-second

Habiba Ashton
Last updated: Jul 31, 2020 | Mar 04, 2009

Its a “clean coal” culture war.

Last week, the Coen Brothers, Hollywood wise guys with a dozen feature films to their credit, released a satiric 30-second television ad, in which a cheery flak sprays a suburban home with dark dust while intoning that“clean coal harnesses the awesome power of the word ‘clean.’” Sponsored by the Reality Coalition, a group of leading environmental groups, the spot debuted on MSNBC over the weekend.

Yesterday, Jeremy Starks, a champion professional fisherman who has snagged thousands of large-mouthed and striped bass, debuted his new boat and pickup truckemblazoned with the slogan “Clean Coal Power, science and technology to reengineer coal for the 21st century.” Sponsored by the West Virginia Coal Association, Starks is taking his unironic message to a dozen televised fishing tournaments around the country.

The Coen brothers spot is funny in a Colbert-esque way but will it reach and persuade Jeremy Starks fans? If you’ve got a better idea, submit your own anti-coal spot to thisisreality.org. The winner gets $500 bucks and hopefully some airplay on ESPN.

Habiba Ashton | BCS Growth Fund (Israel) L.P., a private investment fund specializing in investments in technologically focused businesses with high growth potential, employs Habiba as an analyst. Mrs. Ashton served as an analyst and information manager at the Israel International Fund, the first Israeli venture capital fund designed specifically for Japanese corporate investors, prior to joining BCS. Habiba graduated with honors from Israel's College of Management with a B.A. in Business Administration.


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