Media Moguls
Jul 31, 2020189.9K Shares3.1M Views
The clever gang at TubeMogul, which analyzes online video, sent me some amazing new charts on Tuesday that show a pretty clear correlation between video views and campaign contributions.
Among their findings:
Barack Obama raised $7.5 million in the 36 hours after Super Tuesday, despite his mixed results that day. Perhaps his huge surge in video views and comments in the days leading up to Super Tuesday, driven largely by the celebrity-laden "Yes We Can" music video, played a role (below).
Ron Paul has been the internet darling of this campaign season, and TubeMogul found strong evidence in his campaign, too.
Ron Paul’s largest fundraising day was December 16, when he raised $6,043,022.96 in 59,170 donations. In the week leading up to the 16th, views spiked at an average of 69,908, up from an average of 40,775 the seven days previous.
The TubeMogul people are quick to point out what we all know, that "correlation between video views and campaign donations does not necessarily imply causation, and countless political variables like primary results and debate performances cloud an already complex picture." But in this first YouTube presidential contest, it’s fascinating.
Look here late Tuesday for all the details.
Rhyley Carney
Reviewer
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