Obama Infomercial Drew 33 Million Viewers
Sen. Barack Obama’s infomercial attracted 33.5 million viewers, according to Nielsen, making the pricey programming an effective message tactic.
Image has not been found. URL: /wp-content/uploads/2008/10/picture-114.pngObama is on TV a lot. (Credit: Bert MB Flickr)
The Wednesday night audience equaled about 63 percent of total viewers for this year’s first presidential debate. The infomercial did not have Jim Lehrer or Sen. John McCain to drive ratings.
Obama’s broadcast also bested the last major presidential campaign infomercial, by Ross Perot, which drew about 23 million viewers in 1996.
The infomerical’s prospects were never assured — the ratings could have bombed, pundits could have slammed it — but even anemic interest would not have hurt Obama’s campaign. With money to burn, this was a no-risk call for Obama’s team.