I never got around to plugging Robert Draper’s absolutely must-read deconstruction of the McCain campaign for the New York Times Magazine. Be sure to check itJul 31, 202069235 Shares975145 Views
“„[McCain campaign strategist Steve] Schmidt in particular was a believer in these kinds of defining moments. The smartest bit of political wisdom he ever heard was dispensed by George W. Bushone spring day at the White House residence in 2004, at a time when his re-election effort was not going especially well. The strategists at the meeting — including Schmidt, who was directing the Bush campaign’s rapid-response unit — fretted over their candidate’s sagging approval ratings and the grim headlines about the war in Iraq. Only Bush appeared thoroughly unworried. He explained to them why, polls notwithstanding, voters would ultimately prefer him over his opponent, John Kerry.
“„There’s an accidental genius to the way Americans pick a president, Schmidt remembers Bush saying that day. By the end of it all, a candidate’s true character is revealed to the American people.