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The Washington Independent
The Washington Independent

Obama’s Throwback Appeal for Early Voting

Dexter Cooke
News
Last updated: Jul 31, 2020 | Oct 20, 2008

The Obama campaign is now rolling out a flurry of targeted videos and viral efforts to promote voter turnout.

In Michigan, the campaign tapped the rapper Jay-Z for an instructional YouTube video about state laws, so that first-time voters would know that an I.D. is not required in the state.

Now for Florida. On Monday morning, the campaign unveiled an irreverent, old-fashioned advertisement to mark the beginning of early voting and to promote a dedicated hotline for Sen. Barack Obama supporters in Florida:

PRODUCTION NOTES: The high-tech campaign gets low-tech in this whimsical footage of Florida as a “space-aged land of modernity.” Early voting, which is still a mystery to many young and first-time voters, is presented as the latest technological breakthrough on Florida’s frontier. The upbeat score adds to the feeling of a 1950s infomercial gone haywire.

Dexter Cooke | He is an orthopedic surgeon who insists that a physician's first priority should be patient care. He specializes in minimally invasive complete knee replacement surgery and laparoscopic procedures that reduce pain and recovery time. He graduated from the Medical University of South Carolina with a medical degree and a postdoctoral fellowship in orthopedic medicine.

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