• News
  • Celebrities
  • Finance
  • Crypto
  • Travel
  • Entertainment
  • Health
  • Others

Heroic Media using Google to divert abortion-seekers, violating the search engine’s policy


Anti-abortion-rights media group Heroic Media recently launched a new online strategy that violates Google policy.

The Texas-based organization — best known for erecting controversial billboards with phrases such as, “The most dangerous place for an African American is in the womb” – re-designed its website in late July, launching a new method of deterring women from getting abortions.

Heroic Media’s latest strategy involves manipulating Google search results by buying ads and filling them with abortion-related keywords that direct abortion-seekers to Option Line, a crisis pregnancy hotline founded by Care Net and Heartbeat International, the nation’s two largest networks of crisis pregnancy centers (CPCs). In March, Majella Cares, which parents Heroic Media and sister organization Life Always, registered the URL www.freepreghelpline.com, which is a single-page site that essentially serves as what’s known as a “landing page” or “doorway page,” and what Google defines as “large sets of poor-quality pages where each page is optimized for a specific keyword or phrase … written to rank for a particular phrase and then funnel users to a single destination.”

At the top of the website is a prompt to enter a zip code; once entered, the user is taken to an Option Line page that lists crisis pregnancy centers located within that particular area. According to Option Line’s website, there are about 1,800 CPCs within the Option Line network.

The remainder of the FreePregHelp website consists of all-capped blue and green text, reading:

If you’re scared and worried… If your boyfriend freaked, if your parents are mad, then you’ve come to the right place[.] Love yourself. Forgive yourself. Then move on to the important stuff, like making a decision you can live with. One that can ultimately bring you peace and happiness. Now’s the time to talk it out. To know what your options are there are lots more than you might think [.] Listed above are people you can talk to and a website you can go to for more information, advice or direction. They’re confidential. No one will know. You don’t have to do this alone.

Heroic Media outlines its Internet Outreach strategy on its website:

Each month there are more than 2 MILLION Google searches for “abortion” nationwide. When a young woman turns to the internet for immediate, anonymous help, and she searches for abortion related terms, Heroic Media’s keyword advertisements are there to connect her with help and hope.

Internet keyword advertising is targeted and measureable. We can reach scared, abortion-vulnerable women with life-affirming messages and monitor effectiveness by the number of views, clicks, and visits to our site. We recently launched a new landing page at www.freepreghelpline.com to optimize reporting on just how many women are connected with life-affirming resources.

Keyword advertising on Google is also extremely cost-effective because you only pay for clicks, which cost an average of less than three dollars. That’s three dollars to connect abortion-vulnerable women with life-affirming information and people who can help.

For every $100 we invest in keyword advertising, around 30 women are connected with Option Line where they find the help they and their babies need.

As stated, the intention of the landing page is to funnel Internet users searching for “abortion” to Option Line, but the new strategy appears to violate Google’s policy. The search engine’s webmaster guidelines explicitly state that doorway pages are a violation of policy because they are considered manipulative and deceptive.

From Google’s doorway-page policy:

Whether deployed across many domains or established within one domain, doorway pages tend to frustrate users, and are in violation of our Webmaster Guidelines.

Google’s aim is to give our users the most valuable and relevant search results. Therefore, we frown on practices that are designed to manipulate search engines and deceive users by directing them to sites other than the ones they selected, and that provide content solely for the benefit of search engines. Google may take action on doorway sites and other sites making use of these deceptive practice, including removing these sites from the Google index.

For Google, it’s not about ethics, but search quality, a spokesperson said, adding doorway pages like www.freepreghelpline.com violate company policy.

“Sites sometimes violate Google’s webmaster guidelines in an attempt to game our algorithms and trick their way to the top of our results,” said Google spokesperson in an email. “If they succeed, this hurts the search experience for people coming to Google, because high-quality information gets buried by spammers and sites don’t get to compete on a level playing field. Our webmaster guidelines are designed to protect users, and when a site violates them, we reserve the right to take action to preserve a good user experience. This helps ensure that in the long run people can find the best possible search results on Google, and website owners can compete on a level playing field for traffic.”

Earlier this year, Google’s cloaking policy gained national attention following a New York Times investigation of JC Penney’s search engine optimization (SEO) strategy, which involved links to JC Penney from thousands of (often unrelated) websites, which in turn drove JC Penney to the top of Google searches for the most mundane items. As the Times, reported, Google found violation with the way in which the retail chain’s website was dominating the search results for everything from “casual dresses” to “horses.”

Discussion & Comments (0)

    Recent Articles

    • Things You Should Know about North America

      Things You Should Know about North America

      Get to know more about North America.

    • Eurovision 2010 Paula Seling Unpredictable Contest

      Eurovision 2010 Paula Seling Unpredictable Contest

      Paula Seling's experience on the Eurovision stage led her to declare that "Eurovision is an unpredictable contest". Which may explain the success of the young Lena from Germany, about whom the predictions before the event did not offer much chances for victory.

    • VIPRow.me - The Best Sports Streaming Website Today

      VIPRow.me - The Best Sports Streaming Website Today

      Have you ever contemplated creating a user-friendly site dedicated to sports-related free live streaming channels?

    • Learn How To Download, Install, And Use The Xnxubd 2022 Frame App

      Learn How To Download, Install, And Use The Xnxubd 2022 Frame App

      XNXUBD 2022 Nvidia users are able to watch thousands of videos and other contents online. XNXUBD 2022 Nvidia New is a piece of software that enables people to watch videos online without having to pay for memberships. On a graphics card, the XNXubd also provides some of the best gaming and virtual reality experiences.

    • Xvideostudio Video Editor Apk Free Download For Pc Full Version In 2022

      Xvideostudio Video Editor Apk Free Download For Pc Full Version In 2022

      A new edition of the Video Editor Apk for xVideostudio.Video Studio has all the latest features, including support for multiple video download formats in HD, FHD, and even 4K resolutions.

    • 9 Best Lotion For Masturbation - Popular Choice For 2022

      9 Best Lotion For Masturbation - Popular Choice For 2022

      Masturbation is a common activity for men and women. It's a natural and risk-free way to explore your body, experience pleasure, and release sexual tension.

    • Reasons Why You Need To Stop Watching Movies From Sflix

      Reasons Why You Need To Stop Watching Movies From Sflix

      Without having to sign up or pay anything, you can watch movies online for free with SFlix. It has more than 10,000 movies and television shows.

    • Coi Leray Mom And Dad's Family History & Wife, Explained

      Coi Leray Mom And Dad's Family History & Wife, Explained

      Coi Leray Collins (born May 11, 1997) is a rapper from the United States. Leray started publishing songs to SoundCloud in 2014, and in 2018 she released her breakthrough track "Huddy" as well as her first mixtape, Everythingcoz.

    • Listen And Download Music On MyFreeMP3 For Free

      Listen And Download Music On MyFreeMP3 For Free

      Are you in a bind and looking for a place to obtain free mp3 songs? Never again will you need to bother, since this article has everything necessary to obtain your solution. Download free music from MyfreeMP3.com, one of the world's most popular websites.