• News
  • Celebrities
  • Finance
  • Crypto
  • Travel
  • Entertainment
  • Health
  • Others

Greeley Tribune, other Swift papers, erecting paywalls

Swift Communications newspapers in Colorado will soon ask online readers to pay for access to content. The Carson City, Nevada-based company, which owns a slew of publications in Colorado and is sometimes mocked for its “McMountain News” mass-production publishing style, has already started erecting paywalls at publications elsewhere and will likely begin charging customers here next year. Analysts are viewing the move with skepticism, pointing out that in the wake of a decision this past spring to suspend comment features at its sites, Swift might be betting on a short-term cash-raising strategy in a shifting media environment that rewards the long play.

The plan is a “break with convention,” Anthony Collebrusco wrote at the University of Colorado Boulder “Test Kitchen” news-media analysis site. He suggested the company seemed to be looking straight beyond the defining attributes of the internet– and doing so long past the time when the internet has demonstrated its dominance as a communications medium.

The company told Collebrusco that, if it decides to reintroduce reader comments, that material would appear behind the coming paywalls.

“I can’t help but wince at the notion that a whole family of publications will be abandoning user comments outright until some indeterminate point in the future. Part of the success of the Internet over traditional media is that it permits a level of discourse that was absent from the ‘top-down’ media of old, and this conversational character is built into the Internet’s DNA (pictures “speak” with text, text “speaks” with video, comments “speak” to stories, etc).”

Image has not been found. URL: http://images.coloradoindependent.com/mcmountain-news1-300x258.jpg

The paywalls will also restrict the reach of Swift publications, effectively sealing off content from millions of web surfers around the world, who may not care to read daily news from the Greeley Tribune, for example, but who may well land on the site when seeking to read on specific topics or people Greeley Trib reporters happen to cover.

Collebrusco reports that content at Swift’s “resort newspapers,” the Vail Daily and Aspen Times, will likely remain free. Worth noting is the fact that Swift’s papers in those towns face competition from credible online news alternatives.

Based on prices already attached to Swift content elsewhere, Swift will charge readers of its Colorado sites something like $7.95 per month for access online and $14.20 per month for a print subscription and online access.

Swift based its decision to discontinue comments on internal reader surveys that suggested comment sections weren’t considered essential and that many readers never left comments. But, as Collebrusco points out, a recent Ad Age study cautioned that those kind of survey results do not take into account the fact that younger readers (the customers of the future) only come to content via the internet and have a much more enthusiastic view of the role of comments sections at news sites than do older readers.

Swift writes to readers at the bottom of the stories that appear at its sites here that it has received reader feedback after suspending comments and that it is “evaluating the options available for a different commenting system.

“One thing’s sure, the old system won’t return as it was.”

Swift publications in Colorado include the Aspen Philanthropist, Bargain Hunter, Eagle Valley Enterprise, Glenwood Springs Post Independent, Fort Collins Now, Grand Junction Free Press, Greeley Tribune, High Country Business Review, La Tribuna, La Tribuna – Western Division, Mountain House & Home, Mountain Weekly, NEXTnc, Snowmass Sun, Sky-Hi Daily News, Summit County Journal, Summit Daily News, The Aspen Times, The Citizen Telegram, The Fence Post – Rocky Mountain Edition, The Fence Post – Western Slope Edition, The Leadville Chronicle, The Valley Journal, Vail Daily, Vail Trail, Windsor Now.

[ McMountain News image: Don Sidle for TCI ]

*Got A Tip? Story Pitch?

Discussion & Comments (0)

    Recent Articles

    • Things You Should Know about North America

      Things You Should Know about North America

      Get to know more about North America.

    • Eurovision 2010 Paula Seling Unpredictable Contest

      Eurovision 2010 Paula Seling Unpredictable Contest

      Paula Seling's experience on the Eurovision stage led her to declare that "Eurovision is an unpredictable contest". Which may explain the success of the young Lena from Germany, about whom the predictions before the event did not offer much chances for victory.

    • VIPRow.me - The Best Sports Streaming Website Today

      VIPRow.me - The Best Sports Streaming Website Today

      Have you ever contemplated creating a user-friendly site dedicated to sports-related free live streaming channels?

    • Learn How To Download, Install, And Use The Xnxubd 2022 Frame App

      Learn How To Download, Install, And Use The Xnxubd 2022 Frame App

      XNXUBD 2022 Nvidia users are able to watch thousands of videos and other contents online. XNXUBD 2022 Nvidia New is a piece of software that enables people to watch videos online without having to pay for memberships. On a graphics card, the XNXubd also provides some of the best gaming and virtual reality experiences.

    • Xvideostudio Video Editor Apk Free Download For Pc Full Version In 2022

      Xvideostudio Video Editor Apk Free Download For Pc Full Version In 2022

      A new edition of the Video Editor Apk for xVideostudio.Video Studio has all the latest features, including support for multiple video download formats in HD, FHD, and even 4K resolutions.

    • 9 Best Lotion For Masturbation - Popular Choice For 2022

      9 Best Lotion For Masturbation - Popular Choice For 2022

      Masturbation is a common activity for men and women. It's a natural and risk-free way to explore your body, experience pleasure, and release sexual tension.

    • Reasons Why You Need To Stop Watching Movies From Sflix

      Reasons Why You Need To Stop Watching Movies From Sflix

      Without having to sign up or pay anything, you can watch movies online for free with SFlix. It has more than 10,000 movies and television shows.

    • Coi Leray Mom And Dad's Family History & Wife, Explained

      Coi Leray Mom And Dad's Family History & Wife, Explained

      Coi Leray Collins (born May 11, 1997) is a rapper from the United States. Leray started publishing songs to SoundCloud in 2014, and in 2018 she released her breakthrough track "Huddy" as well as her first mixtape, Everythingcoz.

    • Listen And Download Music On MyFreeMP3 For Free

      Listen And Download Music On MyFreeMP3 For Free

      Are you in a bind and looking for a place to obtain free mp3 songs? Never again will you need to bother, since this article has everything necessary to obtain your solution. Download free music from MyfreeMP3.com, one of the world's most popular websites.