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NBA gets props for running PSA imploring fans not to use ‘gay’ as insult

Bringing a little class to the NBA finals, thinkb4youspeak is running public service announcements during the games, with athletes, including Phoenix Suns star Grant Hill, letting sports fans know that saying “that’s so gay” or using words like “fag” and “queer” as pejoratives is just not OK.

The GLSEN (Gay, Lesbian and Straight Education Network) Sports Project is working with high schools and high school athletes around the country to educate kids on showing respect toward people of all sexual orientations.

From the web site:

Changing the Game: The GLSEN Sports Project is an education and advocacy initiative focused on addressing LGBT issues in K-12 school-based athletic and physical education programs. The Sport Project’s mission is to assist K-12 schools in creating and maintaining an athletic and physical education climate that is based on the core principles of respect, safety and equal access for all students, teachers and coaches regardless of sexual orientation or gender identity/expression and integrating these efforts into overall school plans to ensure a safe, respectful school climate and culture.

The PSA can also be seen right on the NBA’s own web site.

Of course, as a counterbalance to the new, more thoughtful NBA, there is always Kobe Bryant, recently fined $100,000 by the league for hurling a double F-bomb at a referee.

Bryant, who makes upwards of $24 million a year, appealed the fine.

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