Condoms on a stick marketed to grandmothers at Minnesota State Fair
As with every year, the 2011 Minnesota State Fair will feature plenty of things on sticks — mainly food items — but one object may stand out: Condoms. And they’re being marketed to grandmothers. It’s the work of Pro-Choice Resources, a group that provides reproductive health services and has gone to the fair for 38 years to encourage families to have open and honest discussions of sexual health.
The group says that grandmothers comprise the bulk of the visitors to their booth.
“It’s a smart and fun way to start a conversation about sex with the grandchildren and children in our lives and let them know we care about their relationships and safety,” said Karen Law, the group’s executive director. “Every year some of the same grandmothers stop by our booth just to get condoms-on-a-stick. They make for wildly popular and unusual items in care packages.”
The group plans to hand out 7,000 of the condoms on a stick.
Minnesota saw a large increase in sexually transmitted diseases in 2010, up 5 percent over 2009. Chlamydia is a large driver in the epidemic which has hit rural, poor and minority communities the hardest.