advertising
Breaking: Obama TV Offensive in AZ, GA, ND
The Obama campaign announced Friday morning that it is investing new resources for a TV blitz deep in Republican territory, running new ads in North Dakota, Georgia and Sen. John McCain’s home state of Arizona.
The announcement is either a small-buy head fake, which could stoke heady press coverage of the campaign’s offense in the closing [...]
Greening Big Oil?
Chevron is the latest oil company to try to prove it’s environmentally aware by supporting energy conservation. But this could be a tough sell.
Gore Group: ABC Is in Big Oil’s Pocket
The Alliance for Climate Protection, the environmental advocacy organization founded by Al Gore, says that ABC refused to run its TV spot promoting alternative energy.
ABC spokeswoman Julie Hoover told the Guardian that the ad was too “controversial” to run during network-sponsored programs.
Ad Spending Reveals Obama Optimism, McCain Malaise
A study by the Wisconsin Advertising Project (pdf), released today, details the McCain and Obama campaigns’ ad spending last week.
Overall, Sen. Barack Obama outspent Sen. John McCain and the Republican National Committee, $17.5 million to a combined $11 million. The Democratic nominee more than tripled McCain’s spending in the key swing states of Florida and [...]
Why Ads Work
A quarter-billion dollars has already been spent on advertising this election cycle. And that’s only the beginning.
Dems Play Math Card on McCain
It’s supposed to be Sen. John McCain’s week, but the Democratic National Committee (DNC) keeps trying to grab some of the spotlight. With math.
The DNC launched a new YouTube video, “90% Bush,” arguing that McCain is just like Bush:
Palin’s Inconvenient Stevens Relationship
ANCHORAGE — Gov. Sarah Palin is known as a reform candidate around here who bucks the party’s old guard. But according to some great reporting at The Trail, it looks like she isn’t quite such an outsider. It tuns out that she actually ran a Sen. Ted Stevens 527 group.
In 2003, she served as [...]
