The strategy of using abortion-related keywords to send a woman searching the web for abortion information to a nearby crisis pregnancy center is already a few years old. But the scheme only received real national attention a couple of months ago, when Siri, Apple’s new voice-activated search assistant, was caught sending women looking for abortion clinics to centers that specialize in talking women out of abortions.

Apple refuted accusations of an anti-abortion agenda, instead blaming the “glitch” on search engines like Google and user-generated guides like Yelp, from which Siri largely extracts its information.

Apple’s explanation matched claims made by anti-abortion rights groups, whose websites describe in detail how they use keywords and Google ads to direct abortion seekers to a central website called Option Line, whose primary function is to route people to one of the thousands of crisis pregnancy centers throughout the country.

The Siri scandal sent The American Independent on a search for evidence that anti-abortion activists are successfully thwarting abortion searches on the Web. We found that CPCs have a minor presence online, but what’s telling is not so much the quantity of CPC ads that appeared on each front-page Google search, but the subtle, universal messaging these sites use.

In many cases, the presence of an anti-abortion agenda is masked.

Searching ‘abortion’

Like most businesses trying to boost their visibility on Google, anti-abortion pregnancy centers buy ads through Google’s AdWords program. But at the heart of the strategy appears to be CPC websites that not only share a universal message, but also a universal Web design.

Using various Google search approaches – “abortion,” “abortion services” “how can I get an abortion,” “I need an abortion” – TAI discovered at least one ad or entry that was linked to Option Line or to Option Line-created software on each primary search page.

These pages often also included two or three entries for individual crisis pregnancy centers or anti-abortion websites. One search result turned up a list of “abortion services” in the D.C. area that included anti-abortion pregnancy centers.

A Google ad that popped up frequently during our searches is “Thinking of Abortion?” whose URL is listed as assistcpc.org. The ad links to the website for Assist Pregnancy Center, a CPC in Annandale, Va. At the very bottom of the website is a note: “Website created by Optionline e-Xtend.” This links to Option Line Extend, a website development program that provides pregnancy centers with “a professional Internet presence.”

Another Google ad titled “Abortion Stories” links to the website standupgirl.com, whose domain is owned by Oregon Right to Life. The site is mainly devoted to promoting pregnancy and hosts an Option Line chat service on its homepage.

Option Line is a 24/7 live-operator contact center headquartered in Columbus, Ohio, which fields inquiries from people seeking information about abortion and pregnancy. It has a Spanish-only version at estasembarazada.com, staffed by bilingual consultants.

Option Line was co-founded in 2003 by Care Net and Heartbeat International, two of the three largest CPC networks in the U.S. About half of the more than 4,000 centers across the country are affiliated with one of these two networks.

In 2007, Option Line created Option Line Extend to sell to centers affiliated with either Care Net or Heartbeat International. CPCs are charged $150 for “basic websites,” $300 for “premium websites” and $500 for “ministry websites.”

Care Net, which made about $7 million in revenue in 2010, reported spending $600,000 on Option Line. Heartbeat International, which reported making about $1.4 million in revenue (PDF) in 2010, reported spending about 46 percent of its budget on its Option Line program between October 2010 and September 2011.

The Option Line Extend model websites are designed with calm colors and messaging, a departure from anti-abortion websites like AbortionNO.org (whose domain is owned by the Center for Bio-Ethical Reform), which links directly to a graphic video of a fetus being aborted.

Aside from live-chats and directions to the closest CPC, Option Line offers answers to questions about abortion, birth control and emergency contraception.

In an answer to the question, “Should I take the morning-after pill?” Option Line replies:

Many times women panic after having unprotected sex and rush to take the morning-after pill (Plan B One Step® or Next Choice®). However, you can only become pregnant on certain days of the month — around the time that you ovulate. Taking the morning-after pill during a time when you cannot become pregnant needlessly exposes you to large doses of hormones.

If you are already pregnant from an earlier sexual encounter, taking the morning-after pill is of no value and may cause harm6^, 7. To find out if you are pregnant, contact us, and we’ll connect you with a caring, qualified pregnancy center near you.

Questions about abortion are answered in similarly sober tones. Potential risks from abortion — often overstated by anti-abortion activists and CPC counselors — are stated here as what they are, potential risks. For example, while activists often argue that abortion is a direct cause of breast cancer, here the link is presented as uncertain. Option Line is also careful about putting disclaimers at the bottom of some of its pages, stating that its centers do not offer certain services, but this message is does not always appear on individual center sites.

Creating diversions on the Internet

According to a recently released updated report (PDF) on crisis pregnancy centers produced by the Family Research Council, Option Line averages about 1 million visitors per year and makes about 20,000 contracts per month, with media partners such as Heroic Media and Online for Life.

Last September, The American Independent reported that Heroic Media, an anti-abortion media group headquartered in Austin, Texas, was employing what’s known in the industry as “landing pages” or “doorway pages,” which Google defines as “poor-quality pages where each page is optimized for a specific keyword or phrase … written to rank a particular phrase and then funnel users to a single destination.”

The single destination where Heroic Media was trying to funnel users was Option Line’s homepage. Heroic Media’s parent company, Majella Cares, registered the Web domain freepreghelpline.com, which, when clicked on, goes to optionline.org/get-help.

Heroic Media discussed this strategy on its website when the Independent first reported the story.

This was an excerpt that we recorded from this page:

Internet keyword advertising is targeted and measureable. We can reach scared, abortion-vulnerable women with life-affirming messages and monitor effectiveness by the number of views, clicks, and visits to our site. We recently launched a new landing page at www.freepreghelpline.com to optimize reporting on just how many women are connected with life-affirming resources.

Keyword advertising on Google is also extremely cost-effective because you only pay for clicks, which cost an average of less than three dollars. That’s three dollars to connect abortion-vulnerable women with life-affirming information and people who can help.

A recent screenshot of the same web page we excerpted back in September shows that Heroic Media deleted the paragraph about freepreghelpline.com (also, the alleged amount of monthly “abortion” searches has jumped from 2 million to 6 million):

Screenshot from HeroicMedia.org, click to enlarge.

When asked if the organization is still using landing pages, Heroic Media spokesperson Marissa Gabrysch said the organization never used them.

“That’s inaccurate, although I understand why it was confusing,” Gabrysch told TAI in an email when asked about the doorway pages. “I have made the clarification on our website. Heroic Media’s keyword ads for Option Line link directly to optionline.org.

“The freepreghelpline.com site has not been advertised through keyword ads,” she continued.

“Is the president going to have the authority to decide if the Supreme Court has deliberated too little on a case?” CitizenLink quotes Yoo writing on the matter. “Does Congress have the right to decide whether the president has really thought hard enough about granting a pardon? Under Obama’s approach, he could make a recess appointment anytime he is watching C-SPAN and feels that the senators are not working as hard as he did in the Senate (a fairly low bar).”

CitizenLink identifies Yoo only as “a law professor at the University of California at Berkley, who is well known in legal circles for advocating executive power.”

Yoo is perhaps one of the most controversial figures in U.S. legal history. His torture memos were eventually disavowed by the Bush justice department. The Office of Legal Counsel where Yoo worked repudiated them as unsound and dangerous. After a five year inquiry, the department’s Office of Professional Responsibility reported that Yoo had “committed intentional professional misconduct when he advised the CIA it could proceed with waterboarding and other aggressive interrogation techniques…” During the inquiry, Yoo told investigators the “president… had the constitutional power to order a village to be ‘massacred.’” Three years ago, Spanish Judge Baltasar Garzón Real launched an investigation of Yoo for war crimes.

By contrast, the Obama appointments this week can be seen in context less as any kind of historic overstep and more as just another strategic move in a Capitol Hill chess game.

The appointments come after three years of deep congressional dysfunction and after the president in recent months vowed to act where he can to use executive orders to bypass congressional obstructionism.

“We’re not going to wait for Congress… Where they won’t act, I will, through a series of executive orders… We’re going to look every day to see what we can do without Congress,” he told a crowd in October gathered on the downtown Denver Auraria Campus.

The argument against the appointments is that the Senate was not in fact in recess when Obama made them. The White House says the Senate was “in session” in name only, opening up for do-nothing 30 second meetings in order mainly to keep the president from appointing Cordray to head the two-year-old leaderless Consumer Financial Protection Bureau (CPFB), which was created by Congress over the objection of bank lobbyists to protect credit card holders, for example, from gouging interest rates and fees.

Republican senators have for months blocked confirmation of Cordray, who is a Republican and a former attorney general of Ohio. The senators say they do not object to Cordray but only to how the CPFB is organized. Its financing, for example, comes from the Federal Reserve, which means Congress can’t influence the agency by controlling its budget. Yet, in two years, none of the senators have introduced legislation to rework the CPFB, leading most observers to conclude that, on one hand, the Republicans, acting on behalf of the banks, don’t want the bureau to ever functionally exert its regulatory mission and, on the other, don’t want to go on record with that stand in an election year where the commitment of lawmakers to represent the interests of their constituents instead of the interests of corporations is being seriously called into question.

Jon Stewart on Thursday laid out the controversy in typical succinct and damning fashion:

2012 GOP presidential candidate Mitt Romney (Photo: Flickr/Gage Skidmore)

Mitt Romney, the GOP presidential candidate who edged out an eight-vote victory over Rick Santorum in the Iowa caucuses, has a long track record on education that includes standardized testing and accountability, charter schools and school vouchers.

Education Week writes:

Romney has a long record and a lot of ideas on education redesign. He’s a fan of standardized testing, and has credited the No Child Left Behind Act of 2002 with providing a much-needed boost to accountability. In fact, he was one of the NCLB law’s biggest champions when he ran for president back in 2008. But this year, he has also emphasized the need to step up the state role when it comes to K-12.

The No Child Left Behind Act — signed into law in January 2002 by George W. Bush and supported by the Obama administration — mandated standardized testing that evaluates teachers by score results. In late 2011, the Obama administration offered states “waivers from the most onerous requirements of No Child Left Behind.”

Public school advocates who oppose mandatory standardized testing to determine teacher salaries and state and federal funding for public schools have called for a National Opt Out Day on Jan. 7.

Romney, according to Education Week, “also complimented President Barack Obama’s signature education reform program—Race to the Top—saying the program “had done some good things.”

Race to the Top, “a competitive grant program,” was launched by the Obama administration in 2009 to “encourage and reward States that are creating the conditions for education innovation and reform.”

The program provides funds to states that reform education in four areas: adopting standards and assessments that prepare students for work and college; building data systems that measure student growth and success; recruiting, training, rewarding and retaining effective teachers and principals; and turning around the lowest achieving schools.

Education Week adds that Romney has “called for getting rid of teacher salary schedules, but said he’d like to pay beginning teachers more. He also waded into the culture wars, saying he thinks students should be taught about the advantages of marriage.”

Education News reported last September that Romney also supports charters schools, school vouchers and “currently supports the federal government’s involvement in education and would keep in place the No Child Left Behind act created under President Bush in 2001.”

Bachmann made the announcement at a press conference Wednesday, saying, “Last night, the people of Iowa spoke, with a very clear voice, so I have decided to stand aside.”

Mitt Romney got top bragging rights in Tuesday’s Iowa caucuses, edging out opponent Rick Santorum by fewer than 10 votes. Libertarian-leaning Ron Paul secured third place with around 21 percent of the votes, while the rest of the candidates — Newt Gingrich at 13 percent, Rick Perry at 10 percent, and Bachmann at 5 percent — fell much further behind.

Despite his fifth-place finish, Perry seems set to stay in the race, writing on his official Twitter account: “The next leg of the marathon is the Palmetto State. … Here we come South Carolina!!!” The tweet included a photo of Perry in jogging gear, giving a thumbs-up.

Photo: U.S. Rep. Michele Bachmann, R-Minn. (Wikimedia Commons/Fibonacci Blue)

From CNN:

Ron Paul finished a close third, according to the state GOP. Texas Gov. Rick Perry, who placed fifth, said late Tuesday that he would return to his home state to consider whether his campaign would continue.

Romney, a former Massachusetts governor, had 30,015 votes. Santorum, a former U.S. senator from Pennsylvania and an upstart challenger who just weeks ago polled in the single digits, had 30,007, the state GOP said.

Each had roughly 25% of the vote in Iowa, the first state to vote in the 2012 presidential caucus and primary season. Paul, a U.S. representative from Texas, had 21%. Former House Speaker Newt Gingrich was at 13%. Perry was at 10%, Rep. Michele Bachmann of Minnesota had 5%, and former Utah Gov. Jon Huntsman had 1%.

State GOP officials said certified results will be released in two weeks.

Because the race was initially too close to call, many candidates spoke to their supporters before the final tally was released.

“Game on,” said Santorum, to a crowd gathered in Johnston, Iowa. “What wins in America are bold ideas, sharp contrasts and a plan that includes everyone. A plan that says we will work together to get America to work.”

Even Romney praised Santorum’s efforts when speaking at his celebration party. “This has been a great victory for him and for his effort,” Romney said of Santorum. “He’s worked very hard in Iowa. We also feel it’s been a great victory for us here.”

The focus of the race will now shift to New Hampshire, which holds its primary on Tues., Jan. 10.

Photo: 2012 GOP presidential candidate Mitt Romney (Flickr/Gage Skidmore)

A screenshot of the "Ignite" brochure (Photo: flfamily.org)

The leader of a politically influential Florida group that frequently advocates against LGBT and abortion rights has issued a new fundraising pitch to help gin up support for the work of its “Ignite an Enduring Cultural Transformation” campaign during the Sunshine State’s upcoming legislative session.

In May, The American Independent’s Andy Birkey reported that the Florida Family Policy Council was one of a network of organizations dedicated to raising money through the “Ignite” program to “pass anti-gay marriage amendments, curtail abortion rights and, in at least one case, ban ‘transgender bathrooms.’”

According to a Policy Council campaign brochure (PDF) that has been circulating since the campaign was announced more than a year ago, “Ignite” will champion “Biblically-Based Beliefs” in the state capitol during the upcoming legislative session.

These “beliefs” include:

Moral, physical and spiritual absolutes exist and were given to mankind to govern all of life. The sanctity of marriage between one man and one woman is the essential element of the family and a strong family is the essential element of a strong society. Life is a gift from God and should be protected from the time of conception to the end of natural life. First Amendment religious liberties are critical to our freedom as a people and must be protected and defended.

“Achieving transformation requires a lasting and enduring movement working strategically in key, cultural-defining areas,” the brochure claims. “‘Ignite’ is a two-year plan designed to fan the embers of November 2010 into a lasting movement built to achieve enduring cultural transformation.”

Florida Family Policy Council President John Stemberger (Photo: Flickr/Gage Skidmore)

According to a new fundraising pitch from Policy Council President John Stemberger, the campaign is meant to defeat what he calls “radical organizations like MoveOn.org, Planned Parenthood, American Atheists, and the ACLU.” He claims those groups “are doing everything they can to force through their liberal agenda.”

“Our opponents are preparing to spend hundreds of millions of dollars over the next 12 months to advance their radical agenda in Florida and across the country,” he writes.

Among the goals listed on the campaign brochure are:

Education – Preparing Leaders:

• 1,000 worldview training attendees.
• 700 pastors equipped at briefings.
• 5,000 couples trained as marriage mentors
• 100 student leaders networked and engaged
• 65 legislators briefed and informed on issues

Legislation – Promoting Values:

• Continue Tallahassee Office and Staff
• Pass Ultrasound Option before Abortion
• Pass Marriage Strengthening Initiatives
• Defeat Radical Homosexual Agenda

Providing Accountability:

• Distribute 3 million voter guides.
• Reach 5 million values voters.
• Engage 3,000 pastors and churches

The group has already begun reaching out to religious voters. In November, Stemberger started “Project Active Citizen” to get as many religious voters to the polls as possible. In an email to supporters asking for donations to the project, he described it as “an effort … to help encourage thousands of pro-life and pro-family Floridians to register to vote.”

Stemberger has also already begun to distribute voter guides specifically geared towards pastors and how they can legally influence voters.

Project Active Citizen is just one of a handful campaigns or events that have come on the heels of Stemberger’s involvement in the Florida Renewal Project’s Pastors’ Policy Briefing. The “briefing” was held in order to involve churches and religious leaders in elections. Media outlets were barred from the event and a reporter was even escorted away from a meeting between presidential candidates Rick Perry and Newt Gingrich and pastors. Since the briefing, Stemberger helped lead a religious right get-out-the-vote event that took place in about 100 churches all over the country — including 34 in Florida.

Sen. Marco Rubio, R-Fla. (Photo: Facebook)

As the Independent’s Birkey reported, Stemberger’s influential group has received big-name endorsements, including one from Sen. Marco Rubio, R-Fla., who “loaned his name to the Florida Family Policy Council’s Ignite plan, which calls for spending $300,000 to mandate that women view an ultrasound before having an abortion and to ‘defeat the radical homosexual agenda.’”Rubio is quoted in the group’s campaign brochure touting its success. “FFPC’s successes in education, legislation and accountability have made them an indispensable asset in promoting and defending traditional values,” Rubio said, according to the Policy Council.

Birkey reported that the group has “averaged revenues of $384,000 over the last three years.”

Although no new specific legislative goals have been listed by the group, Stemberger writes in his fundraising pitch that the group “has an aggressive plan” for 2012.

“Attacks from those who work to undermine life, marriage, family and religious liberty are more sophisticated, more aggressive, and more frequent than ever,” the “Ignite” brochure says. ”‘We the people’ spoke loud and clear in November of 2010 but that one moment, by itself, will not achieve the cultural transformation we seek.”

Photo: A screenshot of the “Ignite” brochure (flfamily.org)

“Our organization has over 1 million members nationwide, including tens of thousands in swing states like Colorado. All eyes are on the White House now.”

The Obama administration in November won environmental praise for delaying a decision until 2013 on the pipeline that would transport tar sands oil from Alberta, Canada, to the Gulf Coast of Texas. Early plans for the route included an alternative through Colorado, but later versions ran through Nebraska, where lawmakers were poised to fight possible impacts to the Sand Hills area.

House Republicans working on the payroll tax relief and unemployment extension bill included a provision asking Obama to review the Keystone XL proposal and make a decision within two months.

“This bill … accelerates a decision on the Keystone XL energy pipeline, a measure that will help the private sector create more jobs,” Colorado Republican Rep. Cory Gardner said in a release over the weekend. “It requires that a permitting decision on the pipeline be made within 60 days unless the president determines the project is not in the national interest.”

But now the entire bill, which would also stop a nearly 30 percent cut in Medicare payments to doctors, is stalled because House Republicans are insisting on at least a one-year deal instead of the two-month stop-gap measure the Senate overwhelmingly passed on Saturday. House Speaker John Boehner wants Congress to work through the holidays, but Democrats and even some Senate Republicans say they’re tired of the uncompromising position of House GOP members.

The inclusion of the Keystone XL provision was seen as a huge victory for House Republicans who bristled at Obama’s delay, saying the administration was putting environmental considerations over jobs creation.

“President Obama wants to delay a final decision on the project for a full year, after the next election,” said Colorado Republican Rep. Doug Lamborn. “That massive project will not only bring much needed oil to America’s refineries, it will create 20,000 [jobs] just in the construction of the pipeline alone.”

However, even the job numbers have been called into question on the proposed pipeline, which environmentalists fear will expose large swaths of the nation to potential pipeline spills while allowing the free flow of tar sands oil – one of the most carbon-intensive forms of petroleum production.

Locally, the Suncor refinery in Commerce City that recently spilled sludge into a tributary of the Platte River refines oil pumped in by pipeline from the tar sands fields of Alberta. Pipeline safety has been a hot topic since this summer’s ExxonMobil spill in the Yellowstone River of Montana.

Climate change author and activist Bill McKibben skewered the inclusion of Keystone XL in the payroll tax relief bill.

“The dirty energy industry wants the pipeline fast-tracked, and is demanding that the president grant or deny a permit within two months; they’re going to do all they can to make that happen,” McKibben wrote on his group’s website.

“The administration knows that Americans don’t want that permit granted,” McKibben said. “They know because many of you encircled the White House in November, and submitted more public comments than on any energy project in history, and because yesterday the climate movement flooded the White House switchboard with so many phone calls that the busy signal was the sound of the day.”

In a Bloomberg television interview, Sessions, R-Texas, told Al Hunt that Buchanan “has been forthright and brought the information to the committee and to the Department of Justice himself,” and that he has “confidence” in him despite the ongoing investigations.

In December 2010, the Federal Election Commission filed suit against Buchanan’s former car dealership and a former business partner for allegedly reimbursing employees who donated to the congressman’s 2006 and 2008 campaigns with car dealership funds.

Though the FEC didn’t file suit against Buchanan himself, the allegations are now the subject of an investigation by both the Department of Justice and the Office of Congressional Ethics. In July, The Florida Independent published a lengthy sworn deposition given by Buchanan’s former business partner (in which he says Buchanan orchestrated the campaign reimbursements); in September, we posted two voicemails left by Buchanan that reference the scheme.

The Democratic Congressional Campaign Committee criticized Sessions’ comments in a press release sent, arguing that his defense of Buchanan comes despite Republican Leader Eric Cantor pledging to enforce a “zero tolerance policy” on ethics violations.

“When your Finance Chairman is under criminal investigation for campaign finance schemes, every dollar you raise is suspect,” said the Democratic Congressional Campaign Committee’s Jesse Ferguson. “NRCC Chairman Pete Sessions and Republican leadership standing by Congressman Vern Buchanan is only the latest exception in their ‘zero tolerance’ policy for ethics.”

White-nose syndrome was first linked to a bat cave near Albany, N.Y., in 2006 and it has since spread to 16 states and four Canadian provinces. The fungus that causes the disease has been found on asymptomatic bats in another three states. The little brown bat, as well as the northern long-eared bat and the eastern small-footed bat, are all potential candidates for federal endangered-species listings, and the U.S. Fish and Wildlife Service is currently reviewing their bleak outlook.

Other species of North American bats are endangered as a result of human habitat disturbance. Bats, which eat enough insects to save the U.S. agricultural industry between $3 billion and $53 billion a year, are also flying up against industrial-scale wind turbines that crush their thumb-sized bodies.

Interior Secretary Ken Salazar will be directed to earmark the money from the 2012 endangered species recovery fund to research and manage the deadly outbreak of white-nose syndrome.

Concern for North America’s bats is growing as the fungal disease that breeds in the nocturnal animals’ faces and wings continues to spread.

“The high number of bat deaths and range of species being affected far exceeds the rate and magnitude of any previously known natural or human-caused mortality event in bats, and possibly in any other mammals,” said Paul Cryan, a U.S. Geological Survey research scientist in Fort Collins and one of the authors of an analysis published in the journal Science last spring about bats’ economic contribution to the farming industry.

“It is obviously beneficial that insectivorous bats are patrolling the skies at night above our fields and forests. These bats deserve help,” Cryan said.

Scientists warn of more economic losses in the ag industry because of “the double-whammy effect” of bat deaths caused by white-nose syndrome and from wind turbines and other human encroachment.

“Because the agricultural value of bats in the Northeast is small compared with other parts of the country, such losses could be even more substantial in the extensive agricultural regions in the Midwest and the Great Plains, where wind-energy development is booming and the fungus responsible for white-nose syndrome was recently detected,” said Thomas Kunz, a distinguished biology professor at Boston University who studies bat behavior and ecology.

There are 18 species of bats in Colorado and at least two other types found in nearby parts of Utah and Oklahoma that may be here too. White-nose syndrome is not known to have reached Colorado.

The National Park Service has closed caves in the Pocono Mountains in the eastern United States and, out west, federal and state agencies partially closed some caves and abandoned mines on public lands in New Mexico in response to the spread of white-nose syndrome. Others, such as Carlsbad Caverns National Park and Mammoth Cave National Park, are enacting processes to screen visitors to prevent the transmission of the fungus that can develop into white-nose syndrome.

The Colorado Division of Wildlife is asking the public to report the sighting of any active or dead bats this winter. Last year, the agency, along with Orient Land Trust, established a 350-acre conservation easement including a defunct iron ore mine to protect 250,000 Mexican free-tailed bats.

Under a law that President Bush signed in 2007, the Department of Energy on Jan. 1, 2012, was supposed to begin enforcing a ban on the incandescent bulbs that Thomas Edison perfected 132 years ago.

But the House and Senate’s massive spending bill to yet again avert a federal government shutdown includes a rider that will prevent the lightbulb rules from taking effect until at least October. Proponents of the lightbulb legislation promote it as an easy and logical way to improve the nation’s energy efficiency, but, to others, the law smacks of textbook government overreach.

Aficionados of the pear-shaped lights are stocking up on them at Home Depot — which reports lightbulb sales are up 10 to 20 percent over a year ago — and elsewhere before they fade away.

In Texas, the legislature passed a bill permitting the manufacture and sale of the traditional bulbs within its borders even though there is not a single lightbulb factory in the state.

Over the summer, a bill to repeal the energy-efficiency standards died in the House. Reps. Diana DeGette, Jared Polis and Ed Perlmutter, all Colorado Democrats, opposed it. Reps. Scott Tipton, Doug Lamborn, Cory Gardner and Mike Coffman, all Colorado Republicans, favored it.

Now there is a reprieve for the incandescent bulbs, but it may be too little, too late.

Even if Republicans are successful in further pushing back the efficiency standards that the incandescent bulbs don’t meet, the industry is already moving forward with a focus on compact fluorescent, halogen and light-emitting diode versions. With many of the world’s other leading nations also phasing out the old energy-guzzling bulbs, companies are investing in newer technologies.

Democrats, along with lightbulb manufacturers such as General Electric Co. and environmentalists, are urging for new rules to take effect sooner than later, citing energy and cost savings.

“If America is to have a rational energy policy, we need to make progress in efficiency,” Sen. Jeff Bingaman, D-N.M., said in a prepared statement. “Blocking funds to enforce minimum standards works against our nation getting the full benefits of energy efficiency.”