Posts by Ari Melber

The Obama campaign announced Friday morning that it is investing new resources for a TV blitz deep in Republican territory, running new ads in North Dakota, Georgia  and Sen. John McCain’s home state of Arizona.
The announcement is either a small-buy head fake, which could stoke heady press coverage of the campaign’s offense in the closing [...]

Sen. Barack Obama granted an exclusive interview to MSNBC’s Rachel Maddow on Thursday night, huddling with the popular new prime time host in an appearance that’s sure to fire up plenty of Obama’s supporters.

The Obama campaign is intensifying its YouTube outreach in the closing days of the election, stacking its official channel with as many as 10 new, high-quality videos a day.
Some spots are short, upbeat videos aiming for mass appeal. This week’s viral hit, “Make History,” for example, broke into YouTube’s top 10 this week. With peppy [...]

Maybe there’s too much caffeine coursing through the Obama campaign’s new media department. Or maybe they’ve just had it with Sen. John McCain’s robocalls about Bill Ayers.
The latest item on Sen. Barack Obama’s official YouTube channel is a wacky, dorky, irreverent video titled, really, “Robots Attack!”
Wonder why they didn’t use this in the prime-time [...]

Sen. Barack Obama’s infomercial attracted 33.5 million viewers, according to Nielsen, making the pricey programming an effective message tactic.

Sen. Barack Obama has one of the most sophisticated organizations in political history, as many observers have noted, and his aides’ attention to detail is striking. The campaign has been pelting supporters with emails for 20 months now, for example, but it saved one email trick for the homestretch.
After Obama’s Wednesday night infomercial, he [...]

“This man should be our president,” former President Bill Clinton told a boisterous, late-night rally for Sen. Barack Obama in Florida on Wednesday.
After the famous infomercial had aired — and while the pundits still traded their meta-analysis on cable news — Clinton made a strong case for why Obama should assume the presidency in a [...]

I’m a little tired of The Undecideds, The Swing Voters and all those People In The Middle — but they do decide elections after the rest of us have made our decisions.
To appeal to those remaining thin slices of the electorate, a new video campaign has launched to pitch Sen. Barack Obama.  The project is [...]

If Sen. Barack Obama wins the presidential election, will that victory undermine his political future?
What a stupid question, you might be thinking. I can’t believe I even clicked on the headline.
This kind of bizarro logic, however, is percolating in the political media. The cable shows have been talking about how a Democratic sweep could [...]

Jay-Z has been performing, recording and stumping for Sen. Barack Obama, and when it’s all over, he will be partying. Actually, he will be after-partying.