rssBP Tripled Spending on Advertising in Three Months After Oil Spill
Wednesday, September 01, 2010 at 1:16 pm
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In the three months after the Gulf oil spill, BP allocated three times more to its advertising budget than it did in the same three months last year, according to data released today by a congressional committee.
According to the House Energy and Commerce Committee, which is conducting an investigation into the Gulf oil spill, BP spent more than $93 million on advertising from April to July 2010.
According to a Sept. 1 letter from Reps. Henry Waxman (D-Calif.) and Edward Markey (D-Mass.), who are leading the oil spill investigation:
BP’s increased spending was almost entirely targeted at national and local newspapers and magazines and national and local television advertising. A small portion of the increased spending was targeted at Internet advertising. With respect to television and radio spots, BP indicated that it aired fewer spots during the April-July 2010 time period than during the April-July 2009 time period, but a higher percentage were national and longer, 60-second spots.
BP also expanded the markets in which it ran advertisements from two states and Washington, D.C., to 17 states, the letter says.
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