Bailed-Out GM Gives $85,000 Escalade to Santonio Holmes

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Wednesday, February 04, 2009 at 1:01 pm

Spencer sends over the story that General Motors has tried to keep quiet.

Following Sunday’s Super Bowl, the automaker — keeping with a marketing tradition — awarded the game’s MVP with the car of his choice. Santonio Holmes, the Steelers wide-out who caught the game’s winning touchdown, chose a Cadillac Hybrid Platinum. Price tag: $85,200.

Why we should care?

Well, for one thing, GM has accepted $9.4 billion in taxpayer funding in December and January, and is slated to receive another $4 billion in February. The New York Daily News reported Monday that the struggling automaker knows it has an image problem:

But breaking from recent tradition, there was no Cadillac on the field Sunday night during the awards ceremony and no Cadillac in the hotel ballroom Monday for the MVP news conference. Usually the MVP marks off on a board which car he wants. There was no board, either. It was all done in private.

Over at Deadspin, Rick Chandler asks the only relevant question: “Hey, Did You And I Just Buy Santonio Holmes A New Cadillac Escalade?”

Comments

13 Comments

ajm8127
Comment posted February 4, 2009 @ 11:01 am

I'm a Steelers fan and I died when the the Cardinals gained the lead but was resuscitated when Holmes made that acrobatic catch. However, I really wish he hadn't accepted that truck. But I have to ask, is anyone surprised by GM? Santonio, please give it back!


erin
Comment posted February 4, 2009 @ 11:17 am

Here is my favorite part of this. The whole point of the gift in the past, as far as I could tell, was for PR. It was basically a way for Cadillac (and GM) to advertise during one of the watched television event of the year. So this year, they still spend the money on the gift, but they don't get the free advertising that comes with it! Why is GM in trouble again?


DJS
Comment posted February 4, 2009 @ 11:30 am

The perfect gift for a former street-corner drug dealer.


hallam
Comment posted February 4, 2009 @ 12:19 pm

Who cares? The whole reason that GM is in such difficulty is the fact that they cannot even give the cars away. Now there is one car less to get rid of.


Ish
Comment posted February 4, 2009 @ 12:31 pm

Who cares? This can't even crack the top 10,000 stupidest and most wasteful things GM does – every day.

This is just petty “gotcha” style reporting. Why don't you look for the real reason GM is in such trouble?


plumb
Comment posted February 4, 2009 @ 6:50 pm

It must be nice to be perfect and be in a postion to judge others with no one knowing what you”ve gone in your life Im sure you,ve never gone anything wrong?


ajm8127
Comment posted February 4, 2009 @ 7:01 pm

I'm a Steelers fan and I died when the the Cardinals gained the lead but was resuscitated when Holmes made that acrobatic catch. However, I really wish he hadn't accepted that truck. But I have to ask, is anyone surprised by GM? Santonio, please give it back!


erin
Comment posted February 4, 2009 @ 7:17 pm

Here is my favorite part of this. The whole point of the gift in the past, as far as I could tell, was for PR. It was basically a way for Cadillac (and GM) to advertise during one of the watched television event of the year. So this year, they still spend the money on the gift, but they don't get the free advertising that comes with it! Why is GM in trouble again?


DJS
Comment posted February 4, 2009 @ 7:30 pm

The perfect gift for a former street-corner drug dealer.


hallam
Comment posted February 4, 2009 @ 8:19 pm

Who cares? The whole reason that GM is in such difficulty is the fact that they cannot even give the cars away. Now there is one car less to get rid of.


Ish
Comment posted February 4, 2009 @ 8:31 pm

Who cares? This can't even crack the top 10,000 stupidest and most wasteful things GM does – every day.

This is just petty “gotcha” style reporting. Why don't you look for the real reason GM is in such trouble?


plumb
Comment posted February 5, 2009 @ 2:50 am

It must be nice to be perfect and be in a postion to judge others with no one knowing what you”ve gone in your life Im sure you,ve never gone anything wrong?


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