Happy Mother’s Day, Roberta

Sure, it’s a bit yucky to use Mother’s Day as a fund-raising gimmick.

But that’s what John McCain’s campaign is doing this morning. And the attached video, which Cindy McCain calls "a special Mother’s Day message from our family to yours" in an email introduction, features the candidate’s 96-year-old mother — and somehow makes it OK.

I just can’t figure out which segment of McCain voters it’s aimed at. The men-who-were-out-drinking-when-their-wives-gave-birth crowd?